The Fashion Trail | In Italy, Digital Strategies are only Screen Deep

Hogan A/W 2011 Presentation | Source: The Business of Fashion

MILAN, Italy — In the wake of the financial crisis of 2008, luxury fashion brands found themselves scrambling to develop strategies for the so-called “new normal.” Logos and conspicuous consumption were out, it was said. Customers were now looking for understated luxury, value and discretion. And so, in uncanny lock-step syncopation, brands from Louis Vuitton to Gucci to Dolce & Gabbana began a strategic march to

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Fashion without boundaries, Luxury soles, Chinese choices, Oliveira Baptista’s Lacoste, Pugh’s fashion frescoes

Pushing Fashion Boundaries in an Era Without Any (NY Times) “In some ways, the focus on sexuality reflects the fairly narrow thinking of designers and photographers… the Internet represents a world that is livelier, more daring and actual than what currently takes place on runways and in mainstream magazines.” Stepping Into the Sole of Luxury (WSJ) “The U.K.’s reputation for making the finest cars,

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The future of heritage, Luring Chinese consumers, Contradictory market reports, Asos profits soar, Pugh to Pitti

Gucci Autumn/Winter 2010 featuring the Heritage Collection | Source: Gucci

Heritage Luxury: Past Becomes the Future (IHT) “The subject of heritage is red-hot because, faced with fierce global competition, brands have to decide which way to go: back to the comfort zone of craftsmanship and quality…fast forward into the world of live screening and e-commerce; or a delicate balance between the two?” In China, the Lure of Patrimony (NY Times) “When it comes to attracting China’s new

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Top 10 Fashion Films of the Season

LONDON, United Kingdom — According to network technology and services company Cisco, the number of people who watch web videos will surpass 1 billion by the end of 2010. By 2014, web video alone will account for 57 percent of all consumer internet traffic. Already, more than 2 billion videos are played each day on YouTube alone. With staggering statistics like these, it’s no surprise that fashion brands, both large and small, are investing in online video content, while agencies that represent commercial artists are urging their fashion photographers to reposition themselves as image-makers who can direct short films. But what makes a good fashion film? And are these the same primary concerns that go into a good fashion photograph?…

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Giles’ Ungaro debut, New content kings, Mobile luxury, As seen on screen, Jefferson Hack interviews Gareth Pugh

Ungaro Spring/Summer 2011 | Source: Style.com

Giles Deacon’s Ungaro debut (Independent) “Deacon, who became creative director of this grand French fashion house in spring this year, said he wanted to take it back to its distinctly French roots – and he has done just that.” Is this the future of media? (Independent) “Many companies have, in recent years, moved into the customer publishing sector, distributing their own glossy magazines to their client

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Futuristic fashion shows, The Brioni woman, Digital Vuitton, Paris’ dilemma, Roitfeld talks Vogue

Is a Runway Show Really Necessary? (IHT) "In [the film's] bravura, its beauty and its possibility of going viral to hundreds of million of people... this grand slam in the virtual world poses a question that is increasingly being asked by both designers and executives: Is a fashion show really necessary?" Imagining the Brioni Woman (WSJ) "Mr. Dell'Acqua's task is to inject his romantic, feminine-but-not-frilly aesthetic into a label whose womenswear has in the past seemed severe... The designer is taking a surprising approach for a brand associated with chairmen of the board." Louis Vuitton ramps up social media, mobile engagement efforts (Luxury Daily) "Luxury icon Louis Vuitton is accelerating efforts to engage its legion of fans through social media…

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Authenticity’s worth, Luxe rebound, Gareth Pugh’s retail debut, Singer shakes it up, Givenchy and Lea T break barriers

Apple's iPhone4 | Source: Apple

Why Do We Care About Luxury Brands? (Wired) “There’s now suggestive evidence that our faith in the authentic – especially when the authenticity is supported by effective marketing campaigns – is a deep seated human instinct, which emerges at an extremely early age.” Champagne corks popping again in luxury business (AFP) “Champagne corks are popping again in the luxury business as “It” bags and

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London Fashion Week | Digital Fashion Capital

LONDON, United Kingdom — As the fashion industry continues its march into the digital age, London — always known for its raw creativity and emerging talent — can now add digital innovation to that list. This is no overnight story. To the contrary, it’s taken ten years for fashion players here to plant seeds which are only beginning to bear fruit now, as fashion’s digital tsunami really begins to take hold. The British capital, after all, is home to revolutionary fashion website SHOWStudio, e-commerce pioneer Net-a-Porter, and online hub of youth culture Dazed Digital — all of which were founded many years ago. These seminal businesses have created a foundational and fertile seedbed for other digital businesses and attracted and developed digital talent that…

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The Holy Trinity: Fashion, Music and Film

LONDON, United Kingdom — Last night on X-Factor, one of the most popular shows in British television history, Lady Gaga laid down the digital pop star gauntlet again, dressed in Gareth Pugh's fantastical creations from Spring/Summer 2007 while performing Bad Romance, the first release from her second album The Fame Monster. The song originally debuted at the seminal show of the Spring/Summer 2010 collections staged by Alexander McQueen. As was widely reported at the time, when Ms. Gaga announced the song's debut to her more than 1 million Twitter followers, it promptly crashed the SHOWStudio site which was live-streaming the McQueen show. Since then, Gaga has performed Bad Romance at the American Music Awards, the Ellen Degeneres Show, the Jay…

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