Top 10 Fashion Films of the Season

Pringle Film Screenshot | Source: Style.com

  NEW YORK, United States — Fashion film was everywhere this season. Emerging and established designers alike dreamt up new ways to use the medium, proving it to be an increasingly powerful and flexible format for capturing, heightening and transmitting the energy of the collections. In New York, designers Gareth Pugh and Tim Hamilton presented films that acted as prequels and sequels to their respective Paris runway shows,

…Continue Reading

New York Fashion Week | Of Fashion Prequels and Sequels

Gareth Pugh Spring Summer 2010 Film Installation

NEW YORK, United States — In recent seasons, digital fashion film has been gaining momentum as an emotionally charged and cost-effective presentation format. But this season is the first time designers have started using film in a way that tightly complements their runway shows and lets them extend their presence across multiple fashion weeks, in different geographic markets. Yesterday evening, English enfant terrible Gareth Pugh,

…Continue Reading

In Conversation with Ruth Hogben, Fashion Filmmaker

http://www.youtube.com/v/5C_LMYdKzWY&hl=en&fs=1&"

Watch in High Quality at SHOWstudio.com LONDON, United Kingdom — Digital fashion film has gained real momentum over the last couple of seasons. Using sound and movement to communicate fashion in a way that’s emotionally charged, cost-effective and easily distributed, the format has been adopted for online editorial and fashion week presentations alike. But it’s important to remember that new formats are only as

…Continue Reading