Chloe Raises the Roof at the Tuileries Tent in Paris | Photo: BoF

LONDON, United Kingdom — It was a fashion season of extreme weather. After the New York Fashion Week schedule was upended, first by an earthquake and then by the State of Emergency declaration that came courtesy of Hurricane Irene, an unprecedented heat wave in Paris threw buyers, editors and bloggers into a wardrobe tailspin.

The American editors were worst off, having packed for the European shows two weeks before Paris with no prior notice of the heat wave that was to come. After a few days of shows in impossibly hot venues, some of them resorted to ripping the sleeves off their outfits or just wearing their ‘airplane clothes.’

Brands tried to ease the pain. Fans were distributed at shows alongside champagne and much to everyone’s relief, Chloe arranged for the roof of the Tuileries tent to be removed for their show, letting in the sun and much welcome breeze. Meanwhile Net-a-Porter, always on top of a new market opportunity, delivered heat wave friendly clothes to editors caught without weather-appropriate attire.

But of course the real action was on the runway and in conversations between BoF and the good and the great of the global fashion tribe at a season filled with its fair share of events and parties.

Without further ado, it’s time to look back at Spring/Summer 2012, the season that was.

1. FASHION’S ENDLESS PLAYGROUND

Louis Vuitton Carrousel | Photo: BoF

At the opening of Marc Jacobs’ stunning show for Louis Vuitton on the last day of Paris Fashion Week, a large circular curtain was lifted to unveil models in dresses as light as feathers, perched coquettishly on white horses that sat atop a highly stylised carrousel. Those assembled gasped with audible pleasure and then erupted into spontaneous applause. But more than a visual delight alone, Mr. Jacobs’ magical set was a clear metaphor for an industry in constant motion, with its endless cycle of fashion shows, not to mention the musical chairs of creative directors moving from house to house.

This was the defining moment of the Spring/Summer 2012 collections, a season during which rumours continued to engulf Mr. Jacobs and other designers at the helm of major fashion houses, including Stefano Pilati, who seems safe — for now.

For others, the news was not so good. Immediately following the Vionnet show, it was announced that Rodolfo Paglialunga had been replaced. And just before Paris Fashion Week, Ungaro announced that the house and Giles Deacon had mutually agreed to part ways. Deacon was Ungaro’s fifth creative director in as many years and The Wall Street Journal reported at the end of September that Ungaro chief executive Jeffry Aronsson believes that “in-house talent can mine Ungaro’s heritage—bright colours, silk prints and sexy draped dresses—better than a high-profile designer from outside.”

But while some brands were severing ties with their creative directors, others were debuting new ones. Olivier Rousteing took the bow at the end of the Balmain show. There were also debuts from former Pringle designer Claire Waight Keller at Chloe and Manish Arora at Paco Rabanne — and, of course, the torrent of industry speculation about Galliano’s soon-to-be-announced replacement at Christian Dior.

2. BUZZ, EDGE AND SPORT COUTURE IN NEW YORK

Altuzarra prints and backpack detail | Photo: BoF

But fashion month begins in New York, which boasts more than 250 shows in a span of eight days, making it by far the busiest and buzziest fashion week of all. As one editor put it to me, “In New York we are great at picking up the leaves and throwing them up in the air and saying, ’It’s Fashion Week!’”

The unofficial kick-off for the Spring/Summer collections happens a couple of days into NY fashion week, with Fashion’s Night Out. Spearheaded by American Vogue, with individual events in almost every retail establishment across the city, it is a format that has been exported around the world. But though it has become a global phenomenon, the return on investment for brands and retailers remains in question. Most designers and retailers said it simply wasn’t worth the expenditure of time and resources, especially at one of the busiest moments in the fashion calendar. Barneys effectively sat this round out, eschewing the kind of elaborate in-store entertainment favoured by other retailers and issuing a statement that they were refocusing all efforts “on the shopping experience” and would donate ten percent of their Fashion’s Night Out sales to a fund for the National September 11 Memorial and Museum.

And with that, the New York shows were on and we entered a weekend of vibrant prints, inspired by places all around the world. It was a colourful vibe that New York designers seemed to have caught from London. But they gave it their own unique, New York spin with mesh fabrics and athletic details, making “sport couture” the buzzword on the lips of editors and buyers everywhere, from Joseph Altuzarra and Rag & Bone, to Alexander Wang, who has made athletic-inspired fashion part of his brand’s identity.

The week’s highlights came from power design duos Proenza Schouler and Rodarte, whose shows are now, deservedly, two of the most anticipated shows of New York Fashion Week. And both Jason Wu and Prabal Gurung took edgy steps forward from the red carpet and ladylike fare of their previous collections. These are some of the names amongst a healthy crop of promising young designers working in New York at the moment, pushing the boundaries of American fashion.

3. LONDON’S SHINING MOMENT

Giles Deacon swan hat, by Stephen Jones | Photo: BoF

It’s a shame that conflict over the global fashion calendar is putting London Fashion Week under threat just as the event really seems to be hitting its stride. This season, fashion stars in London shone brighter than ever, benefitting from the pulsating creativity of designers and digital print artists, who are largely based in the East London neighbourhoods of Hackney, Shoreditch and Dalston.

Of course, previous generations of young London designers were also praised for their creativity, but they were never able to translate this into commercial success. Garments were of poor quality and deliveries were often late. But that seems to be changing now. Indeed, Natalie Massenet, founder of Net-a-Porter told the Financial Times that “if people have been paying attention, they will see there is a new crop of extraordinary talent, which is young and dynamic and have learnt commercialism is not a dirty word.”

Bergdorf Goodman’s Linda Fargo told Suzy Menkes that although she was primarily in town to see Burberry and Tom Ford, it was the young talents who really excited her. “My camera is going and my notepad’s flying,” she said. “Between the prints and the quality, I am blown away.”

Not really ‘emerging’ designers anymore, Christopher Kane, Peter Pilotto, Jonathan Saunders, Giles Deacon and Erdem Moralioglu all put on very strong shows. Mary Katrantzou and Michael van der Ham both pushed their signature techniques forward. And the two new names in London that everyone was watching were JW Anderson (who put on both mens and womens shows within a span of five days) and Thomas Tait, a name familiar to long time readers of BoF. Cathy Horyn of The New York Times said Tait’s clothes were “imaginative and inspiring” — high praise from one of fashion’s most respected critics.

But will London’s recent successes be hijacked by the current scheduling complications? And if a sensible resolution isn’t found, will editors really choose to see independent designers in London over major advertisers in Milan? Watch this space.

4. THE RISE OF FASHION DIPLOMACY

Tods Light Installation at Italian Ambassador's residence in Paris | Photo: BoF

With all the bickering and back-and-forth between the fashion capitals, it somehow seems appropriate that national ambassadors, much better versed in the ins and outs of international diplomacy, are using their muscle to support young designers, senior editors, and famous national brands.

In Paris, the Italian ambassador invited the fashion glitterati to a special event for Tod’s, at which Chairman Diego Della Valle was present, to celebrate the launch of the brand’s Signature collection. Sir Peter Westmacott, the British ambassador to France, along with the prime minister’s wife Samantha Cameron, continued to show their support for London-based designers — Nicholas Kirkwood, Erdem Moralioglu, Roland Mouret, Antonio Berardi, Jonathan Saunders and Katie Hillier, to name a few — with a lavish event at the ambassador’s residence. And, Glenda Bailey was hosted by the American ambassador to France for a celebration of her book commemorating her ten year tenure at Harpers Bazaar USA.

5. MOUZAT AND MENKES GO VIRAL

Mark Holgate and Anna Wintour of American Vogue at Burberry Spring/Summer 2012 show | Photo: BoF

Fashion editors from two important newspapers flexed their editorial muscle this season, creating ripples throughout the fashion industry.

The season’s first viral moment came courtesy of Virginie Mouzat, fashion editor of Le Figaro, one of France’s most respected daily newspapers. Though her name is not widely known outside elite fashion circles, Mouzat’s scathing critique of Tom Ford’s private London presentation had everyone talking, even if only a select few were there to witness what Mouzat described as “a nightmare.”

When an English translation of Mouzat’s article was emailed from the American Vogue office in Paris to its senior editors in London and New York, it wasn’t long before the email was circulating throughout the global Conde Nast empire and, indeed, throughout the industry. Incredible chains of emails — from one front row name to the next, from one senior magazine editor to another, from one global brand executive to his colleagues — was a lesson in how closely tied this industry really is. Ms. Mouzat had clearly struck a chord amongst the fashion establishment, for whom email, not Twitter, is still the most powerful viral tool.

Suzy Menkes, fashion editor of the IHT, set off her own viral frenzy, this time on Twitter, with the assistance of her colleague Jessica Michault. In her review of Raf Simons’ collection for Jil Sander in Milan, Ms. Menkes suggested that Mr. Simons was in talks to take over from Stefano Pilati at Yves Saint Laurent. When Michault tweeted the breaking news, which coincided with the Aquilano Rimondi show in Milan, attendees were reportedly glued to their iPhones and Blackberries, while debate quickly broke out across the social web about whether Suzy Menkes was actually saying Simons was going to YSL.

The next day, Yves Saint Laurent quelled the rumours in an official statement, which while firm, still seems to leave open the possibility that Mr. Simons, or someone else, could indeed design for YSLin the not-too-distant future. Will Suzy Menkes still be proven right? Time will tell.

6. PRE-TAIL GAINS MOMENTUM, BUT FACES OPERATIONAL ROADBLOCKS

Edgy Glamour at Jason Wu Spring/Summer 2012 | Photo: BoF

When Aslaug Magnusdottir and Lauren Santo Domingo launched their “pre-tail” start-up Moda Operandi (MO) last season, they must have known that the model would generate copycats, just as Gilt Groupe (itself inspired by Vente Privee) and Groupon were copied by hundreds of other similar businesses.

But as it turns out, Moda Operandi’s fast followers have not been other startups. Rather, it’s major media and retail brands who got into the pre-ordering game this season. Online industry bible Style.com debuted an “Instant Get” program for one-off products from six New York-based designers and venerable New York luxury retailer Bergdorf Goodman partnered with Jason Wu to offer pre-orders on selected items from his Spring/Summer 2012 collection. Sister company Neiman Marcus posted an exclusive pre-ordering opportunity for Donna Karan’s Spring 2012 collection, along with an interview between fashion director Ken Downing and Ms. Karan herself.

But fresh with a $10 million capital injection from New Enterprise Associates, a venture capital firm, the MO team had big plans of their own, announcing a partnership with Vogue.com just in time for fashion week, which directly linked the latest runway images to MO’s pre-order platform.

“We’ve experienced a steady rate of growth since our launch in February,” said Ms. Magnusdottir at the end of New York Fashion Week, “but the collaboration with Vogue has accelerated the rate of growth of both member acquisition and sales.” Indeed, Magnusdottir said that membership is expected to grow from 15,000 just after launch, a customer base built primarily on the personal networks of the founders, to an expected 100,000 members by the end of the year, driven by affiliations with Vogue.com and GOOP, the online media brand of Gwyneth Paltrow.

But despite the clear momentum, the model still faces a major roadblock that is out of the control of pre-tail players like MO: inefficiency in the fashion supply chain. As it stands, consumers still have to wait four to five months to receive most pre-ordered products. If pre-ordering is really going to provide instant gratification to consumers who are interested in buying from the runway, brands and retailers will ultimately need to deliver products more quickly than this. Burberry delivers its pre-ordered products within eight weeks, and Style.com’s ‘Instant Get’ products were due to be available within a few days of the 31 October launch.

Indeed, the broad success of the pre-ordering model rests on the ability of designers to compress delivery lead times. In response to this suggestion, Ms. Magnusdottir said she expected that supply chains would eventually be compressed over time, enabling MO to better match demand with product delivery.

Based on this season’s pre-commerce momentum, it can’t be long before other major fashion e-commerce players such as Net-a-Porter and Shopbop get in on the pre-ordering game. If the industry manages to sort out its supply chain issues, better aligning the operations and media cycles by delivering goods closer to the peak of consumer interest, could pre-commerce eventually just become plain old e-commerce?

Imran Amed is founder and editor-in-chief of The Business of Fashion

Hermès Scores Victory in Battle With LVMH (NY Times)
“Hermès won a major victory Thursday in its battle to torpedo a potential takeover by its larger rival LVMH after a court cleared the French luxury group’s plans to create a holding company that will lock in descendants of the founding family for 20 years.”

Ungaro Departure (Vogue UK)
“Giles Deacon has left his position as creative director of Emanuel Ungaro… Deacon’s successor at Ungaro has not yet been named, but he or she will be the sixth designer in as many years to take the helm of the brand – after high-profile departures by Giambattista Valli, Vincent Darré,  Peter Dundas, Esteban Cortazar and Estrella Archs.”

Luxury brands must wake up to ethical and environmental responsibilities (Guardian)
“While high street brands such as Gap and Primark have long been the target of anti-sweat shop campaigners, luxury brands from Armani to Valentino have largely managed to evade the ethical spotlight and have yet to be inconvenienced by reputation-damaging sweatshop scandals.”

For a Day, It’s All Good (NY Times)
“Wednesday was a double-bonus day with outstanding shows from Ralph Rucci and Proenza Schouler. The next morning, Ralph Lauren concocted one of his romances out of straw picnic purses and robin’s egg blue, ending it with a gown as triumphant as the Chrysler Building.”

Fashion bloggers to spur online luxury sales (Reuters)
“Fashion bloggers will help propel online sales of designer clothes, jewels and luxury cars to more than 11 billion euros ($15 billion) in 2015. The exclusive fashion world has embraced the Internet later than other industries but is catching up quickly… Blogs and social media are setting trends more than fashion critics, with one out of two customers turning to Facebook or Twitter for advice before buying, the study said.”

Anthropologie on London's Regent Street | Source: Styleguide

Retailtainment: the future of shopping? (Independent)
“An extension of previous high-concept… These concept stores provide the kind of entertainment designed to make you – or at least your children – leave the premises grinning from ear-to-ear as you reel from your experiential day out. This is Retailtainment.”

In Nigeria, ‘Lace’ Market Reflects Rising Middle Class (WSJ)
“No longer reserved for the rich, lace today is on the backs of motorcycle-taxi passengers and nightclub goers, part of Africa’s growing middle class… The Nigerian lace industry also opens a window on broader change in Africa as a whole.”

Tommy Hilfiger to Invest in Michael Kors? (The Cut)
“Michael Kors is looking for a half-billion dollars to fund his brand’s global expansion by selling a 25 percent stake in his company… Tommy Hilfiger is reportedly one of the ‘high net worth’ individuals Morgan Stanley recruited, without much difficulty, to invest in the company.”

Italy’s Ferragamo shines in Milan debut (Reuters)
“Shares of Italian luxury shoemaker Salvatore Ferragamo rose in their first day of trading on Wednesday, defying expectations for a muted debut. The Florence-based maker of shoes… trimmed debut gains to be up 6.17 percent at 9.555 euros.”

A Playful Ambition: An Interview Giles Deacon (Jessica Michault)
“For Deacon, who says he would love to someday work on a project with NASA, the most important thing is to always have fun while he is working. Inspired by his travels throughout the world and his love of nature Deacon is a bit of a free spirit.”

John Galliano | Source: The Creator Blog

PARIS, France – The process of writing this season’s wrap-up left a somewhat bitter taste in my mouth. Looking back, several of the most salient themes from this round of fashion weeks involve unsavoury behaviour, gossip and highly unprofessional comments from some of the industry’s most important figures.

Whether it was John Galliano’s inexcusable anti-Semitic rant captured on video for the whole world to watch, the scrum of increasingly aggressive street style photographers hunting editors down like game before the shows, or the distasteful comments made by Patrick Thomas, chief executive of Hermès, regarding the stake built up in its business by LVMH, it seemed everywhere you looked this fashion week members of the industry were behaving badly.

With all the whispering, gossiping and backbiting going on, it’s surprising that anyone even noticed the clothes. So, let’s start with the clothes then!

1. OUTERWEAR EVERYWHERE AND A FEW FASHION PRINTS

Click here to view the embedded video.

Outerwear was everywhere this season, reflecting a growing understanding amongst designers that coats, jackets, parkas and ponchos get lots of wear and are the first statement of individual style, and therefore deliver a big bang for the consumer buck. Joseph Altuzarra, Alexander Wang, and Burberry’s Christopher Bailey were amongst the designers at the vanguard of this outerwear moment.

Thakoon showed one of the best collections of the season in a gilded hall at New York’s Plaza Hotel, with stunning contrasts of mismatched prints inspired by Masai tribes. It felt like we were in Paris, which I guess was the point as the collection also looked to French aristocracy for visual cues. The offsite location stood out from the increasingly chaotic spaces at Lincoln Center and Milk Studios. Ambience and atmosphere count for a lot when you’re trying to create a mood and put on a real show. Bravo Mr. Panichgul.

Rodarte and Proenza Schouler also delivered stellar collections, demonstrating the continued evolution of their own special design signatures. Proenza Schouler’s Navajo knits and prints were a knock-out, while Rodarte showed their second consecutive highly creative collection which one could actually envision hanging on a retail rail – and selling.

Although there were some great fashion moments in London, overall, the week was not as strong as usual. One notable exception was Mary Katrantzou, whose signature digital prints delivered massive runway impact in a tightly focused collection that for the first time expanded to new categories like knitwear, a smart way to expand her offering beyond dresses.

Jonathan Saunders’ collection of colour-blocking (and the surprise introduction of menswear!) proved he is definitely now back on firm footing in London after a hiccup during the seasons he spent in New York. And, Giles Deacon put out a focused fetishist collection that showed his more serious, sombre side. Indeed, for many an editor, his was the best show of London Fashion Week, and that hasn’t been something we’ve heard for awhile.

Ann Demeulemeester’s show in Paris was a beautiful vision of primal female warriors. Lanvin was gorgeous, as usual. Céline showed off the on-going evolution of Phoebe Philo’s “new minimalism,” with a more graphic and colourful show. And Rick Owens brought a kind of couture quality to his singular dark aesthetic of carefully constructed clothes.

2. THINK BEFORE WE TWEET

Derek Blasberg Tweet | Source: Twitter

It seemed like just another fashion month, and then, with the high-profile meltdown of John Galliano, everything changed in a matter of hours. Soon, the fashion gossip mill was in a frenzy, turbocharged by Twitter which made the whole situation more ugly as the days went by and speculation about Galliano’s successor intensified after he was first suspended, and ultimately dismissed by LVMH.

A tweet by Derek Blasberg from backstage at the Katy Perry concert in Paris, citing an anonymous source which ‘confirmed’ the widespread rumour that Riccardo Tisci would be named Galliano’s successor set off further speculation on websites and blogs, who sometimes took Mr. Blasberg’s comments as though they had come straight from an official Dior press release. I found at least one website that took the Tisci rumour and reported it as fact, without any mention of the source at all.

But Mr. Galliano wasn’t alone. Rumours about the futures of Stefano Pilati, Hannah McGibbon, and Christophe Decarnin dogged designers and lit up the internet throughout Paris Fashion Week, creating a virtual feeding frenzy of immense proportions. We were an industry feeding on ourselves.

So dear fellow members of the fashion Twitterati, let’s think before we tweet. Careers and businesses can be impacted by what may seem like an innocent bit of speculation on Twitter, but can quickly turn into boldfaced headlines on major fashion websites, a hugely destabilising force at the most critical moments during the fashion calendar. We are all still learning how to use this powerful tool responsibly.

3. STREETSTYLE PAPARAZZI

Click here to view the embedded video.

Over the past few seasons, the number of photographers outside the shows has ballooned as interest in street style photography (and street style stardom) has soared. It’s been an amazing phenomenon to observe as many previously behind-the-scenes women such as Yasmin Sewell, Caroline Issa and Taylor Tomasi now provide inspiration to hundreds of thousands of fashion lovers around the world, appearing in outfits that are often more interesting than what is on the runway.

But the rapid rise of street photography also has a darker side. The ‘bloggers walk’ in the Jardin des Tuileries, site of many major Paris shows, is now completely out of control. Indeed, it’s become increasingly difficult to tell the difference between the aggressive paparazzi who stalk Hollywood celebrities outside bars and clubs and a few of the bad apples amongst the hordes of photographers that accost editors as they come in and out of shows.

Several street style bloggers told me confidentially that the competition is extremely fierce for getting the best photographs, which can then be sold on to global editions of Vogue and Harper’s Bazaar each for as little as $200, but up to $1000 or more.

Word to the wise: if you build a relationship with the women you’d like to photograph, and treat them with a bit of respect, you’ll be much more likely to get a great shot where they look their best and aren’t running to avoid you. Chasing them around, getting in their way, and coaxing them to come out of their cars is a sure fire way of alienating the objects of your fancy.

The best streetstyle photographers are streetsmart and dashing figures who build passionate online followings for these fashion personalities through the power of their photos. They compose beautiful shots that are flattering to their subjects and still interesting enough to spark a conversation, reflected in the hundreds and hundreds of people who chime in to say what they think. And most of all, they are gentlemen (or gentlewomen.)

4. CONSUMER PARTICIPATION

New York Fashion Week | Source: Fabsugar

While there has been a general trend towards smaller shows and presentations, PR professionals tell me they have been dealing with unprecedented demand for seats, making allocations more and more difficult. At Céline, many senior editors from the UK were forced to stand and more than one front-row blogger complained to me about not having access to Givenchy or YSL.

But alongside the growing number of requests from traditional media, major retail outlets, boutiques, online retailers, bloggers, and social media managers, more and more consumers are no longer content to simply watch the livestream at home. They too want to attend the shows in person and be part of the action, a trend which was most apparent in New York.

For several seasons, American Express has been inviting its cardmembers to attend shows in its Skybox at the tents, but these attendees have been somewhat removed from view: observing as opposed to participating in the show environment.

In contrast, at the Jason Wu show, I was seated next to a section allocated to Nordstrom, which had chosen to give away most of its seats to top clients who had flown in specially for the event from across the country. Indeed, department store buyers told me the pressure to find seats for top consumers is “enormous.” If a woman spends more than $1m in a store, she has come to expect VIP treatment.

The enthusiastic ladies at the Jason Wu show asked me questions about what I did and were eager to learn about the fashion personalities in the front row. It was a refreshing conversation with people who were truly curious about fashion as a culture. That the clothes on the runway weren’t available to buy for several months was apparently not a concern.

5. IMMEDIACY VS. EXCLUSIVITY

Moda Operandi screenshot | Source: Moda Operandi

Other businesses were attempting to satisfy growing consumer interest in fashion week through pre-orders. Burberry and Proenza Schouler have been offering direct buying from the runway for a few seasons now. But this time around, there was a lot of buzz about Moda Operandi, the new fashion e-commerce business founded by Lauren Santo Domingo and my friend and former McKinsey colleague Aslaug Magnusdottir.

Their offering of high-profile flash sales of the latest runway collections from some of the industry’s most celebrated designers certainly had people talking. Having coined the term “pretail,” the Moda Operandi founders have also cleverly suggested that the insights gleaned from their sales will help brands to merchandise their stores and work with other wholesalers, knowing what styles are most popular based on real consumer data. And, because they take a 50 percent deposit on all purchases in advance, the business operates with a positive cash flow model similar to the one that made Michael Dell’s company famously successful. In the approximately 6 months between payment and delivery, Moda Operandi can use the deposits paid by consumers to finance the working capital costs of running its business, and also giving a much-needed deposit to designers, who can also benefit from upfront cashflow to finance production.

But relying on this kind of financial model also creates other restrictions. When a consumer pays for things on Moda Operandi, they can never get their cash back. According to the terms and conditions, returns are only possible for apparel and footwear products, and even then, only for store credit. Everything else is not returnable. Some women I spoke to weren’t deterred by this, and had already excitedly logged on to the website to shop, but others were bothered by having to take all the financial risk to buy clothes on Moda Operandi. Why not wait, they asked, for the clothes to arrive in store if they would have to wait 6 months for delivery anyway?

Meanwhile Tom Ford, in his usual contrarian approach, has defied the trend towards fashion immediacy and severely limited access to his collections, going so far as to having journalists sworn to secrecy and sign non-disclosure agreements about his presentation in London. Is Mr. Ford taking fashion a bit too seriously? Or, has he found a brilliant way to drum up even more interest in his clothes as they hit stores in a few months time by orchestrating a fashion media crescendo at the same time. Only time will tell.

One other website of note this season is my-wardrobe.com which has just had its first major facelift under former Grazia editor Fiona Mcintosh who joined as creative director in February. Naturally, there are flourishes of Grazia in the yellow highlighted design and snappy copy, a smart way to deliver on the company’s new everyday luxury strategy, fueled by a recent £6m investment injection from Balderton Capital.

Grazia of course is one of the most powerful sales tools for women’s fashion of the moment. Designers frequently tell me that if their designs are featured in Grazia, they sell out everywhere. As a weekly magazine featuring things that are in store now, I’ve always wondered why Bauer Media has not created an online version of its magazine to at least earn affiliate revenue for all the products it manages to sell, if not set up a full-fledged e-commerce site. It seems like a very big missed opportunity that my-wardrobe.com is now going after.

6. JUST NATALIE

Natalie Massenet and Jeremy Langmead | Source: Net a Porter

In an industry that has been named and shamed this season, there is at least one individual that is setting a good example.

Since our Fashion Pioneers interview last summer, Natalie Massenet has continued her ascent to the top of fashion’s tech elite, not by acting like a grand poobah but by focusing on building her business. Whereas so many in our industry can get complacent or become tyrants (or both!) once they are firmly ensconced in the front row, Natalie is the kind of leader who cancels a trip to New York Fashion Week to hunker down with the Mr Porter team in the days leading up to its widely anticipated launch.

The results show in her team. When they are in public, they show a stylish united front and in private they don’t backbite about each other. At work, they are professional and responsive, and show up when they say they will. If they are going to be late, they send an apology. They say thank you, and they care about the details too.

Net-a-Porter’s success is often attributed to its high quality content. But as the company builds new businesses, it is the seamless back-end operations which pick, pack and ship hundreds of thousands of fashion products and deliver them to 170 countries around the world that make a big difference. This has enabled the company to quickly launch two new businesses – The Outnet and Mr Porter –  in less than 24 months.

The lynchpin for all of this is the positive role model and force for innovation that Natalie represents in our industry. It’s no wonder that to many in the industry, she is now just ‘Natalie’ and that she has become a positive face for the fashion business to the rest of the business community and the wider world at a time when the industry has been tainted. Hers is an example we can all follow.

Imran Amed is founder and editor of The Business of Fashion

Prada Prods China’s Elite (WSJ)
“For Prada, in particular, the Chinese market is critical. The company is expected to announce this week plans for an initial public offering on the Hong Kong Stock Exchange. Its valuation would likely be higher in Hong Kong than in other market.”

Chanel swaps pearls and operatic grandeur for T-shirts and flats (Guardian)
“‘This is the way young women dress nowadays,’ pronounced Karl Lagerfeld, explaining why his Chanel haute couture show in Paris was built around T-shirts, slim trousers and flat shoes, with barely a cocktail frock to be seen and not a pearl in sight.”

Social Tribes vs.Social Networks (Fashion’s Collective)
“Social networks allow for the expression of current mindsets, but are not good at moving that mindset into the field of concerted action or conversion. In contrast, if luxury marketers could help gird the formation of tribes, they would gain a larger return on investment.”

Luxottica sales reach record high (FT)
“Group sales at Luxottica, the Italian eyewear maker… reached a record high of €5.8bn ($7.9bn) in 2010 – an increase of 7.1 per cent at constant exchange rates – on growing confidence of US consumers and strong sales of its premium and luxury ranges.”

Giles Goes West (Vogue UK)
“Giles Deacon is teaming up with Nine West to create a new capsule collection, launching for autumn/winter 2011-12. The partnership is part of a new initiative called Shoelaborations, where the footwear brand will work with a range of young designers, artists and musicians.”

Ungaro Spring/Summer 2011 | Source: Style.com

Giles Deacon’s Ungaro debut (Independent)
“Deacon, who became creative director of this grand French fashion house in spring this year, said he wanted to take it back to its distinctly French roots – and he has done just that.”

Is this the future of media? (Independent)
“Many companies have, in recent years, moved into the customer publishing sector, distributing their own glossy magazines to their client database. But the web version has so much more potential, being open to all and offering opportunities for instant purchase.”

Why a mobile strategy for retailers matters more than ever (Luxury Daily)
“By 2013 mobile devices will overtake PCs as the preferred way of accessing the Internet… sooner or later retailers will have to make well-informed technology decisions about how to tackle mobile commerce.”

On Message and on the Screen (IHT)
“This kind of cerebral and visual imagination makes a Hussein Chalayan fashion movie an ideal way of transmitting the designer’s thoughts and feelings in a poetic, but practical, way.”

Jefferson Hack interviews Gareth Pugh (Fashionista)
“In a series presented by Dazed and Confused called ‘Meet the Designer’ the magazine’s co-founder Jefferson Hack talks with [Pugh] about the tentative future of catwalk shows, his sold-out shop in Hong Kong and why Saint Martins does not a star make.”

Sarah Burton, Alexander McQueen A/W 2010 | Sources: Telegraph, Style.com

Sarah Burton confirmed as Creative Director at Alexander McQueen (Telegraph)
“A statement from Alexander McQueen and its ‘parent’ company, Gucci Group, announced that Burton will supervise the creative direction and development of all collections of the brand going forwards.”

New Designer at Hermès (NY Times)
“After seven years, Jean Paul Gaultier is giving up his ready-to-wear duties at Hermès and will be replaced by Christophe Lemaire, who has been designing for Lacoste since 2000. Mr. Gaultier’s move was expected, but the replacement was something of a surprise.”

Olivier Theyskens to Design for Theory (NY Magazine)
“Olivier Theyskens hasn’t been producing clothes since he was dismissed from Nina Ricci after his adored fall 2009 collection. But he’s finally landed a gig doing a capsule collection for Theory.”

U.K. Bans Two Vuitton Ads (WSJ)
“The U.K.’s Advertising Standards Authority Wednesday banned two Louis Vuitton print ads that it says could have misled consumers into thinking its products are handmade, when in fact the luxury brand also uses machines.”

Giles Deacon Talks Taking The Reins At Ungaro (Style.com)
“‘When I was doing my foundation course, before I ever got to Saint Martins, I was a really big fan of Ungaro. The Ratti prints were immediately appealing to my magpie eye… [what] I want to do is assimilate all that and make a new version.’”

Giles Deacon confirmed as Creative Director of Ungaro (Vogue.com)
“The new appointment is bound to bring a close to an unsettled atmosphere at the French house that has reigned since Emanuel Ungaro himself retired in 2004.” (RSS and email subscribers: watch exclusive BoF interview here)

Phillips-Van Heusen beats, but Tommy weighs in Q2 (Reuters)
“Analysts had been expecting a bigger boost from Tommy Hilfiger, the preppy apparel brand recently acquired by the clothing maker, but the company cited weaker seasonal business trends in that unit for the second quarter.”

Prada Q1 revenue up on strong retail sales (Reuters)
“Italian fashion house Prada posted a 26 percent rise in first-quarter consolidated revenue on Monday, boosted by strong sales in all main markets, including Europe.”

Reassessing the ’70s: A Brave New Wave (IHT)
“It has been dismissed by opinion makers as ‘the decade that taste forgot’ — the era of bell-bottom pants, glam rock glitter, clammy polyester, shrunken sweaters and a palette of orange, brown and avocado. Yet suddenly ’70s style is being re-assessed.”

The world’s gone Gaga (Times Online)
“As the Gaga juggernaut sweeps back into town this week for a second stab at her British tour, we thought it was time to take stock of the great lady’s fashion effect.”

Giles Deacon At Pitti | Source: The Business of Fashion

FLORENCE, Italy — In the world of menswear, January is a full-on month of trade fairs and fashion shows. The super-charged schedule of activities begins with Pitti Uomo, continues on to Milan where mega Italian brands like Gucci, Prada and Armani unveil their collections, and concludes with a bang in Paris, where established Parisian fashion houses like Lanvin and Dior Homme show alongside a cornucopia of international designers from Korea, Belgium, Britain and the United States.

This season, the kind folks at Pitti Immagine invited me to Florence for my first-ever look at what Mesh Chhibber, Managing Partner of Relative|MO, refers to as “the chicest tradeshow on earth.” Indeed, rather than a series of boring stalls, filled with ‘me-too’ product, Pitti Uomo offers an impressive menswear mix of urban and classic, formal and casual, and high-fashion and high-street. There is literally something for everyone in the maze of pavillions on the site of the Fortezza da Basso.

Though the mood was somewhat subdued, the total number of visitors at Pitti Uomo was up 3 percent, with over 30,000 visitors attending. And, some brands — including Bill Amberg, the British designer known for his sumptuous leather goods, and Engineered Garments, the New York based brand with casually elegant, unstructured clothes — were swarmed with international buyers writing orders when I popped in to have a look.

But ironically, my Pitti Uomo highlight was actually served up by a womenswear designer. Each season, Francesca Tacconi and Lapo Cianchi of Pitti Immagine invite a guest designer to showcase high-fashion creativity within the context of the Pitti Uomo schedule. This season’s special guest was friend-of-BoF Giles Deacon, who was interviewed last year in our Inside the Studio video series.

Following on the heels of previous guest designers like Thom Browne and Proenza Schouler, Giles presented his pre-collection for Autumn in the almost three hundred year-old Richard Ginori factory. Giles said that he chose the location to showcase Florence’s enviable “industrial heritage” and the tradition of hand-made crafts that to this day form a big part of the Tuscan economy.

Despite the long haul from the city centre, fashion watchers flocked to the factory on the outskirts of Florence. On my way in, both Suzy Menkes and Susie Bubble commented to me on the inventiveness of Giles’ presentation — incorporating suspended porcelain, oversized paperclips and even a conveyor belt which transported dishes and ended with a celebratory smash — and the impact he had achieved by holding a fashion event in a decidedly non-fashion venue.

You know you have excited a blogger when she says: “I can’t wait to get back home and blog about this!”

Imran Amed is Founder and Editor of The Business of Fashion

Reiss Autumn/Winter '09 | Source: Reiss

When a Bottom Line Isn’t Just About Profit (New York Times)
“As the fashion industry struggles with a global economic downturn and a rapidly changing consumer landscape, qualities that are at the heart of family and owner/founder businesses, like a consistent vision and a long-term approach, seem to be helping those companies ride out the storm.”

Fashion house Celine says 2009 year of transition (Reuters)
“French fashion house Celine, owned by luxury goods group LVMH, has been holding off opening new stores this year and hopes collections from creative director Phoebe Philo will underpin sales from 2010.”

Jimmy Choo and Inter Parfums Sign a Fragrance License Agreement (Yahoo)
“Inter Parfums, Inc. today announced that its subsidiary, Inter Parfums SA, and Jimmy Choo have signed a 12-year worldwide license agreement commencing on January 1, 2010 for the creation, development and distribution of fragrances under the Jimmy Choo brand.”

Paper Scrapes By In Style (Forbes)
“New York City’s Midtown skyscrapers host some of the biggest names in American media: Hearst, Condé Nast, Time Inc., The New York Times, CBS and News Corp. A dozen blocks south in the Koreatown neighborhood are the offices of Paper, a magazine that endures apart from the mainstream.”

Paris match: Giles Deacon’s tough glamour (Independent)
“British designer Giles Deacon’s brand of tough glamour made him a star of the London catwalks. This week he’s going to show the French capital what he’s made of, he tells Susannah Frankel.”