Investors are moving away from bigger groups towards smaller brands and American “affordable luxury.” Meanwhile, the jury is still out as to whether the crucial trading period from Thanksgiving to Christmas will deliver strong results, but sentiment remains positive, reports Pierre Mallevays of Savigny Partners.
The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.
With hundreds of Autumn/Winter advertising campaigns set to populate major fashion magazines, Internet forums and social media platforms like Tumblr, Facebook and Pinterest, BoF picks the Top 10 Campaigns of the Season.
The humble sweatshirt has been reborn as a high fashion statement piece for both men and women, striking a chord with consumers and offering fashion businesses unmistakable commercial opportunities. BoF investigates.
PARIS, France — Menswear season in Paris brought the lofty catwalks back to the people, with a series of shows that twinned the glamor and energy of high fashion with genuine wearability.