Fashion brands continue to invest in short videos as part of their seasonal advertising campaigns. Some are pushing the boundaries with novel narrative content, ‘edutainment’ and big budget directors.
With a few notable exceptions, luxury brands remain slow in building digital capabilities, revealed a report released by Exane BNP Paribas.
PARIS, France — Today, contributing photographer Sonny Vandevelde looks back at Paris Fashion Week with backstage images from the Chloé, Anthony Vaccarello, Lanvin, Dior, Dries Van Noten, Manish Arora, Alexander McQueen, Kenzo and Givenchy shows.
With hundreds of glossy spring/summer advertising campaigns set to populate major fashion magazines, Internet forums and social media platforms from Facebook to Tumblr to Pinterest, The Business of Fashion picks the Top 10 Campaigns of the Season. Which campaigns did you like most?
Sonny Vandevelde brings us behind-the-scenes shots from Paris menswear week.
Investors are moving away from bigger groups towards smaller brands and American “affordable luxury.” Meanwhile, the jury is still out as to whether the crucial trading period from Thanksgiving to Christmas will deliver strong results, but sentiment remains positive, reports Pierre Mallevays of Savigny Partners.
The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.
With hundreds of Autumn/Winter advertising campaigns set to populate major fashion magazines, Internet forums and social media platforms like Tumblr, Facebook and Pinterest, BoF picks the Top 10 Campaigns of the Season.
The humble sweatshirt has been reborn as a high fashion statement piece for both men and women, striking a chord with consumers and offering fashion businesses unmistakable commercial opportunities. BoF investigates.
PARIS, France — Menswear season in Paris brought the lofty catwalks back to the people, with a series of shows that twinned the glamor and energy of high fashion with genuine wearability.