GQ and Park & Bond pop-up shop, NYC | Source: Selectism

When mags merge with bags (FT)
“GQ is not the only media operation to embrace a more overt commercial role. More and more publications have been trying to establish ecommerce operations in an effort to extend their brands beyond the printed page, and find new sources of revenue in a tough advertising market.”

Mulberry enjoys strong festive season, sales up (Reuters)
“Luxury fashion company Mulberry Group Plc expects 2012 financial year results to exceed its earlier forecast, led by strong Christmas and New Year sales, putting it firmly in the festive winners’ camp in the UK.”

Asos Third-Quarter Sales Rise on Retail Growth Outside U.K. (Bloomberg)
“Asos Plc, the U.K.’s second-largest online clothing retailer, reported a 46 percent increase in third-quarter retail sales because of growth abroad, and said it’s confident of meeting analysts’ full-year profit estimates.”

Chinese haute-couture steps up at HK Fashion Week (Reuters)
“China at one time may have been better known for fashion knockoffs than catwalk creations, but Chinese haute-couture is now finding its feet on the international stage — even as it grows ever more popular with customers at home.”

Marc Jacobs: “I don’t know what the key to happiness is” (The Talk)
“I don’t know, I don’t know what the key to happiness is. Happy is just a feeling like every other feeling. I certainly feel happy some days and in general I am pretty happy, but I have all the other feelings as well. So I don’t know if there is a key.”

Wonder Girls for Chloé | Source: Luxuo

In China, Women Begin Splurging (WSJ)
“‘Many people are inclined to believe that gentlemen are generously purchasing luxury gifts for women in China, but our observation is that the great majority [of the buyers] are women who have achieved great success in their business and are now rewarding themselves with the finer things in life.’”

GQ, Gilt Groupe Team Up on E-Commerce Site (Ad Week)
“Gilt Groupe’s Park & Bond, an upcoming online retail spin-off for men, will host a GQ online store that will feature items picked by the magazine’s editors. Starting with the September issue, the picks will be marked in the magazine as well as on GQ.com, which will send shoppers to the e-commerce site.”

Resort isn’t a season for fashion to take a break (AP)
“The resort season is not a time for fashion to take a vacation. Resort collections, which hit stores during the all-important Christmas holiday shopping season, are a growing part of designer businesses as consumers move toward styles they can wear year-round.”

City speculates on Abercrombie bid for SuperGroup (Retail Week)
“US retailer Abercrombie & Fitch may be interested in acquiring trendy fashion retailer SuperGroup, City speculators believe… Shares in SuperGroup, which floated last year and subsequently rocketed, have fallen lately on fears of a sales slowdown.”

Jean Paul Gaultier lands in Montreal (Montreal Gazette)
“The object of the show… is to allow the public an up-close view of haute couture, which only those invited to the shows in Paris or the very few clients of haute couture in the world can see.”

International Leaders at the G20 Summit in London

Change in Bank Rules Lifts Stocks (NYT)
“Hopes that the worst days of the financial crisis are retreating lifted stock markets on Thursday after government leaders pledged huge new financial rescues and a regulatory group moved to rewrite financial regulations and accounting rules.”

Fast Retailing: Uniqlo Mar Same-Store Sales Up 7.9% Y/Y (WSJ)
According to the brand, “same-store sales at its domestic Uniqlo casual clothing store chain in March rose 7.9% on year, extending the string of on-year gains to five straight months.”

Just Cavalli May Extend License (WWD)
“Ittierre SpA may have secured the Just Cavalli license for another five years and perhaps its future as well.”(Subscription required)

Tom Ford Revamps Asian Operations (WWD)
“Tom Ford International has made changes to its Asia business, forming a new retail operation and ending its partnership with Lane Crawford in the region.” (Subscription required)

World’s first Sikh supermodel debuts in GQ fashion spread (Telegraph)
“A San Francisco businessman is set to become the world’s first Sikh supermodel after being picked to feature in top fashion magazines including GQ.”

NEW YORK, United States – Openly spreading the latest fashion gospel to an uninitiated crowd has always been anathema to the fashion elite. Until recently, this required fashion media to work a delicate balance between informing the mass public of the latest trends without being too direct as to make those new trends over-exposed and passé.

The internet — web 2.0 media and blogs, in particular — has been kicking down doors and fostering greater inclusion in most cultural fields. With fashion, the net has created unprecedented opportunities for fashion pedagogy, making old media look decidedly old-school.

So what’s an old media brand to do in this new environment? Men’s fashion bible GQ has responded with a web-offshoot called GQ Rules, possibly the greatest experiment in mass fashion teaching ever attempted.

… Continue Reading