With the unveiling of bars, clubs, restaurants and a fashion school, Condé Nast International, publisher of Vogue and GQ’s international editions, is extending its brands into new areas of business. Is the strategy working?
NEW YORK, United States — Condé Nast is launching a slate of original Web series, continuing the publisher's push to expand its stable of magazines into multimedia programming.
Smart designs (FT) “Though at this time of year it can seem as if advances in “heat-sensing/retaining/wicking” are the breaking news of the fashion world – as an exhibition at the Museum at the Fashion Institute of Technology in New York illustrates – fashion and technology have, in fact, been intertwined for more than two centuries.” Luxury brands put own hands on deck (South China Morning Post) “Luxury brands are
Mulberry growth shows signs of slowing (FT) “Shares in Mulberry, the English luxury goods maker, fell heavily on Thursday after its annual results were not quite as stellar as analysts had expected, while recent sales figures showed a slowdown in growth.” London men stake their place in the fashion spending arena (Telegraph) “Tagging the male mentality towards fashion as a basic ‘famine or feast
When mags merge with bags (FT) “GQ is not the only media operation to embrace a more overt commercial role. More and more publications have been trying to establish ecommerce operations in an effort to extend their brands beyond the printed page, and find new sources of revenue in a tough advertising market.” Mulberry enjoys strong festive season, sales up (Reuters) “Luxury fashion company Mulberry Group
In China, Women Begin Splurging (WSJ) “‘Many people are inclined to believe that gentlemen are generously purchasing luxury gifts for women in China, but our observation is that the great majority [of the buyers] are women who have achieved great success in their business and are now rewarding themselves with the finer things in life.’” GQ, Gilt Groupe Team Up on E-Commerce Site (Ad Week) “Gilt
Change in Bank Rules Lifts Stocks (NYT) “Hopes that the worst days of the financial crisis are retreating lifted stock markets on Thursday after government leaders pledged huge new financial rescues and a regulatory group moved to rewrite financial regulations and accounting rules.” Fast Retailing: Uniqlo Mar Same-Store Sales Up 7.9% Y/Y (WSJ) According to the brand, “same-store sales at its domestic Uniqlo casual
NEW YORK, United States - Openly spreading the latest fashion gospel to an uninitiated crowd has always been anathema to the fashion elite. Until recently, this required fashion media to work a delicate balance between informing the mass public of the latest trends without being too direct as to make those new trends over-exposed and passé. The internet — web 2.0 media and blogs, in particular — has been kicking down doors and fostering greater inclusion in most cultural fields. With fashion, the net has created unprecedented opportunities for fashion pedagogy, making old media look decidedly old-school. So what’s an old media brand to do in this new environment? Men's fashion bible GQ has responded with a web-offshoot called GQ…