With the unveiling of bars, clubs, restaurants and a fashion school, Condé Nast International, publisher of Vogue and GQ’s international editions, is extending its brands into new areas of business. Is the strategy working?
NEW YORK, United States — Condé Nast is launching a slate of original Web series, continuing the publisher's push to expand its stable of magazines into multimedia programming.
Smart designs (FT) “Though at this time of year it can seem as if advances in “heat-sensing/retaining/wicking” are the breaking news of the fashion world – as an exhibition at the Museum at the Fashion Institute of Technology in New York illustrates – fashion and technology have, in fact, been intertwined for more than two centuries.” Luxury brands put own hands on deck (South China Morning Post) “Luxury brands are
Mulberry growth shows signs of slowing (FT) “Shares in Mulberry, the English luxury goods maker, fell heavily on Thursday after its annual results were not quite as stellar as analysts had expected, while recent sales figures showed a slowdown in growth.” London men stake their place in the fashion spending arena (Telegraph) “Tagging the male mentality towards fashion as a basic ‘famine or feast
When mags merge with bags (FT) “GQ is not the only media operation to embrace a more overt commercial role. More and more publications have been trying to establish ecommerce operations in an effort to extend their brands beyond the printed page, and find new sources of revenue in a tough advertising market.” Mulberry enjoys strong festive season, sales up (Reuters) “Luxury fashion company Mulberry Group