Global Briefing | Brazil’s Changing Fashion Calendar

The scene at Alexandre Herchcovitch's Spring/Summer 2012 show at São Paulo Fashion Week | Source: Nowfashion

SÃO PAULO, Brazil — Effective this month, Luminosidade, the company that organizes São Paulo Fashion Week and Fashion Rio — previously held, back-to-back, in January and May/June of each year — is preponing its events, staging Autumn/Winter in October-November and Spring/Summer in March-April, not long after the close of the four main fashion weeks. But this means that while many international buyers and journalists have just

…Continue Reading

The Fashion Trail | Unravelling Brazil’s Luxury Market

New Order accessories Winter 2012 | Source: BoF

RIO DE JANEIRO, Brazil – Arriving in Rio de Janeiro in the middle of the Brazilian summer, in a country experiencing an ongoing economic boom, certainly puts the bleak, uncertain economic outlook of wintry Europe and North America into sharp relief. I was invited to Brazil on the generous invitation of ABIT, the Brazilian Textile and Apparel Industry Association, to attend Fashion Rio, the smaller of two semi-annual fashion events

…Continue Reading