Week in Review | Graphite’s social commerce model, Luxury Index slides in May, Ethical fashion, Moda money

The Week in Review June 4 - 8, 2012

Is Graphite the Answer to F-Commerce Woes? (The Bottom Line) “8th Bridge has launched a new social commerce product that turns the traditional F-commerce model on its head. Rather than bringing the cash register to the watercooler, the platform, called Graphite, puts the watercooler next to the cash register, bringing a Facebook-powered social layer to existing commerce channels.” Clouds on the Horizon? (Market Pulse)

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The Bottom Line | Is Graphite the Answer to F-Commerce Woes?

NastyGal.com | Source: socialcommercetoday.com

LONDON, United Kingdom — It wasn’t so long ago that many technology analysts made bold predictions on the potential of so-called ‘F-commerce,’ the practice of using Facebook as a direct sales channel. Some even speculated that transactions conducted on Facebook, the world’s most visited website, could threaten e-commerce giant Amazon. But, thus far, selling directly on Facebook has failed to take off. Indeed, in the

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