Fashion week in São Paulo, Joe Fresh at J.C. Penney, Flashy deals, Gucci’s win, PPR star

Reinaldo Lourenco June 2012 | Source: The Seattle Times

São Paulo Fashion Week: One of the biggest fashion weeks in the world (Exec) “For many years, quality fashion in Brazil came from the European market. Brazilian magazines used to make​​their fashion editorials based on the international aesthetic. The designers of the time were required to follow trends dictated by the international textile industry. However, there was a need to explore the fashionable Brazilian cultural

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