BoF Twitter Poll | Gucci Eyeweb versus Burberry’s Art of the Trench

| Fashion 2.0

BoF Twitter Poll Gucci Eyeweb versus Burberry Art of the Trench | Source: BoF

LONDON, United Kingdom — In recent weeks, two major luxury fashion brands have taken the plunge and launched social networks built around their brands and products. It’s not a new idea by any means, and indeed I wrote a piece on this very idea for the Financial Times almost two years ago. But, that doesn’t make it any less notable because, as far as I can tell, it is the first time top fashion brands have used social

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Gucci downplays logos, FTC targets bloggers, The new American shopper, Gap in China, EU retail regulations

| Daily Digest

Gucci Autumn/Winter 09 | Source: Gucci

For the Downturn, Gucci Downplays the Logos (Business Week) “The fashion house is going both upscale and down, but its signature Gs are relegated to the back room.” New F.T.C. Rules Have Bloggers and Twitterers Mulling (NY Times) “Beginning Dec. 1, bloggers, Twitterers and many others who write online product reviews must disclose the receipt of free merchandise or payment for the items they write about.”

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Polo profits drop, Chinese luxury grows, Shoppers seek the unique, BFC joins trade organisation, Gucci trademark

| Daily Digest

Ralph Lauren

Polo Ralph Lauren sales and profits fall (Drapers) “Polo Ralph Lauren has notched up first quarter sales of $1bn (£588.6m), an 8 percent fall on the same period last year.” Luxury Brands Gain Momentum in China Despite the Slowdown (Seeking Alpha) “Even as luxury goods consumption has fallen worldwide, China’s appetite for high-end retail has shown a strong momentum.” Shoppers see a value in unique

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Rodarte’s Target, Cavalli-Clessidra deal collapses, Gucci’s Pop-Up, Adidas profit plunges, Naomi Sims

| Daily Digest

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Rodarte’s Target (Vogue) “Rodarte will join the ranks of Erin Fetherston, Jovovich-Hawk, Rogan and Jonathan Saunders (among others), as the latest designers to collaborate with American retailer Target as part of its Go International series.” Clessidra Pulls Out Of Deal With Cavalli (WSJ) “Italian private equity fund Clessidra SGR SpA has pulled out of a deal with fashion house Roberto Cavalli after

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Friday Column | Japanese Luxury Fatigue

| Tokyo

Prada flagship store in Omotesando, Tokyo

LONDON, United Kingdom — The scariest news I have recently read about luxury was in Tuesday’s Financial Times. The Japanese, it seems, have stopped buying luxury goods. Luxury imports in Japan were down 10 percent and sales of LVMH in the country were down 18 percent in the first quarter. And no, it’s not just the recession. “This is not a blip. This is a long-term shift in the market,” Brian Salsberg, the

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