‘Sleeping Beauty’ Brands: Myth or Magic Formula?

'The Sleeping Beauty' by John Maler Collier, 1921

Arnaud de Lummen has built a successful business resurrecting dormant fashion brands and selling them to investors. But many attempts at brand revivals have met with mixed results. What does it take to successfully resuscitate a dormant brand? And is it worth it?

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Halston anew, Made in Italy, Gilt looks to IPO, Prada’s honesty, PPR’s Laurent Claquin

Halston Autumn/Winter 2012 campaign | Source: Halston

Halston design house gets major alteration under new owner (LA Times) “The storied New York design house Halston once dressed celebrities the likes of Elizabeth Taylor, Bianca Jagger andLiza Minnelli. Its founder, Roy Halston, partied with Andy Warhol at Studio 54 and designed Jackie Kennedy’s famous pillbox hat. But after decades of corporate turmoil, the label that once epitomized 1970s glamour in the Big Apple is

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Ill-fated Halston, Azzaro’s new creative director, Bruno Cucinelli IPO, Finance to fashion, Katie Grand superstylist

The Men (and Women) Who Would Be Halston | Source: NY Times

The Men (and Women) Who Would Be Halston (NY Times) “Now presided over by the chief executive Ben Malka — until recently the president of the solidly middlebrow brand BCBG — Halston is expected to announce a new creative director, Marie Mazelis (also late of BCBG), to lead it… It’s safe to say that expectations aren’t high, after a series of ill-fated corporate maneuvers that began even before Halston himself died of

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Amy Winehouse’s fashion legacy, Hermès arrives in Mumbai, LVMH ups stake, Halston’s new CEO, British brands

Vogue Paris 2008 Isabeli Fontana as Amy Winehouse | Source: Bubblespop

Of fashion and Amy Winehouse (FT) “She was her own fashion statement, and it’s my guess, had she been able to deal with her own demons, she would have ended up shaping fashion, not the other way around. She wouldn’t have sung for her style; her singing would have set the style. And the effects would have reverberated at a deeper level.” Hermès Opens in Horniman Circle (Mumbai Boss) “The store, the first stand-alone luxury

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Harrods poised for expansion, BCBG arrives in London, Back to roots, Searching for Halston, Age of Edun

The Classic Green Awning, Harrods | Source: Harrods

Harrods’ new owners announce upgrade plans (Telegraph) “Qatar Holding is expected to back an expansion programme into new areas ­including China.  Harrods could become a global franchise as new owner… announces plans to ‘upgrade’ the luxury retailer.” BCBG opens in London (Elle.com) “BCBG Max Azria is the latest U.S. label to open its doors in the UK. Following October’s launch of

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Browns celebrates 40, Neiman’s sales revival, Social networking women, Liberty’s Target, Fashion falls for Alice

Browns celebrates 40 years in fashion (Telegraph) “The John Galliano shirt wasn’t my first temptation at Browns, but has somehow come to represent what the shop stands for. Some four decades on, it has kept the flag flying for delightful conspicuous expenditure.” Neiman boosted by sales revival (FT) “Neiman Marcus, yesterday said its February store sales had improved, underlining the continuing revival of US

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SJP for Halston, Burberry beats forecast, Zegna sees growth, Emotion in a digital age, EcoChic in Geneva

Burberry Spring/Summer 2010 | Source: Burberry

Sarah Jessica Parker partners with Halston (Times) “Sarah Jessica Parker and Halston may be banking on fashion sequels: The storied designer label reportedly has hired the “Sex and the City” star in a creative role for its newly announced Halston Heritage collection.” Burberry beats forecasts as luxury goods come back into fashion (Guardian) “Recession or no recession, it seems luxury goods are on the

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Marios Schwab | In conversation with Halston’s new Creative Director

http://www.youtube.com/v/D1KzFCqDDgk&hl=en&fs=1"

LONDON, United Kingdom — After months of speculation and almost a year of going without a head designer, Halston announced in May that it had appointed Marios Schwab, the half-Austrian half-Greek Lond0n-based designer, as its new Creative Director. Many in the industry breathed a sigh of relief. Amongst the various names that had been bandied around in the rumour mill, including Olivier Theyskens (apparently the strong choice of

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Rethinking Paris couture, Halston Heritage, Kate Moss to join Green and Cowell, Stylish vegan shoes

Christian Lacroix Couture A/W 09, courtesy of Coutorture

Rethinking the rules at Paris couture shows (FT) “Should couture go big or small? Subtle or over-the-top? These days, this particular niche of the fashion industry seems as volatile in its identity as the price of oil. When the rest of the world is busy doubting the rationale for your existence, a show is effectively a public argument for your worth. But how to make the case most effectively?” Halston targets growth

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Saks reasses, Marios to Halston, PVH loses but stays steady, Kate Moss for Topshop, The model/designer

Saks S/S 09 ad campaign, courtesy fo Saks

Saks swings to a loss as demand falters (MarketWatch) “Saks Inc. swung to a smaller-than-expected first-quarter loss Tuesday after the luxury retailer controlled inventory and expenses amid faltering demand for upscale goods.” Halston Taps Marios Schwab as Creative Director (WWD) “Ending one of the most speculated-about searches in recent months, Halston has tapped London-based designer Marios Schwab as its new

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Friday Column | Failure to re-launch?

Matteo Marzotto, courtesy of The Sartorialist

LONDON, United Kingdom — The recent news that Matteo Marzotto and Gianni Castiglioni have bought the Vionnet brand reminded me of the old saying about second marriages: a triumph of hope over experience. Arnaud de Lummen has already had a hand at reviving Vionnet, the classic couture brand, over the past few years, but has now moved on to other projects. (You can read all about it in BoF’s exclusive interview with de Lummen.)

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CEO Talk | Bonnie Takhar, Chief Executive Officer and President, Halston

Bonnie Takhar, courtesy of Halston

NEW YORK, United States — The trend for showing collections online, in lieu of runway shows, has been gathering steam in recent seasons. But, perhaps no initiative has been as ambitious as that of Halston, which debuted its own video presentation for Fall 2009 this past week. Whereas brands like Marc Bouwer and Viktor & Rolf have previously shown online videos of looks going down the runway, Halston instead developed a bespoke,

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Halston | Fast fashion resurrection

It's been a long time since the days of disco, Studio54 and the iconic American fashion brand Halston. But, Net-a-Porter and the new team behind Halston are teaming up to use some very 21st century technology to  bring the brand back to life. Next week, the newly-relaunched Halston will hold its first runway show at the Gagosian Gallery in New York. In a fashion first, two of the featured looks  will be available on Net-a-Porter the very next day for immediate delivery, less than 24 hours after the designs are revealed. Historically, high-fashion collections are shown months before the clothes actually hit the shopfloor. This was fine in the days before the Internet and fast-fashion retailers, but in recent years,…

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