Friday Column | Failure to re-launch?

Matteo Marzotto, courtesy of The Sartorialist

LONDON, United Kingdom — The recent news that Matteo Marzotto and Gianni Castiglioni have bought the Vionnet brand reminded me of the old saying about second marriages: a triumph of hope over experience. Arnaud de Lummen has already had a hand at reviving Vionnet, the classic couture brand, over the past few years, but has now moved on to other projects. (You can read all about it in BoF’s exclusive interview with de Lummen.)

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CEO Talk | Bonnie Takhar, Chief Executive Officer and President, Halston

Bonnie Takhar, courtesy of Halston

NEW YORK, United States — The trend for showing collections online, in lieu of runway shows, has been gathering steam in recent seasons. But, perhaps no initiative has been as ambitious as that of Halston, which debuted its own video presentation for Fall 2009 this past week. Whereas brands like Marc Bouwer and Viktor & Rolf have previously shown online videos of looks going down the runway, Halston instead developed a bespoke,

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Halston | Fast fashion resurrection

It's been a long time since the days of disco, Studio54 and the iconic American fashion brand Halston. But, Net-a-Porter and the new team behind Halston are teaming up to use some very 21st century technology to  bring the brand back to life. Next week, the newly-relaunched Halston will hold its first runway show at the Gagosian Gallery in New York. In a fashion first, two of the featured looks  will be available on Net-a-Porter the very next day for immediate delivery, less than 24 hours after the designs are revealed. Historically, high-fashion collections are shown months before the clothes actually hit the shopfloor. This was fine in the days before the Internet and fast-fashion retailers, but in recent years,…

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