Week in Review | YSL’s wake up call, Burberry causes a downpour, Looking back at Paris Fashion Week

| Daily Digest

A Wake-Up Call for YSL’s PR Team (Opinion) “A few weeks ago, Yves Saint Laurent’s PR team wrote to BoF, asking that we edit a tweet. We had shared one of the striking new Saint Laurent campaign images with our followers, referring to the campaign as ‘Saint Laurent Paris.’ Brands often write to thank us for sharing their advertising campaigns with our community, but this was the first time that a brand had written asking us to

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Looking Back at a Historic Paris Fashion Week

| Opinion

Dries van Noten Spring/Summer 2013 | Source: Nowfashion.com

Today, Jessica Michault, editor-in-chief of Nowfashion.com, shares her thoughts on the Paris Fashion Week collections. PARIS, France — Each season, as the international fashion flock winds its way from New York to London to Milan, there is usually a gradual yet perceptible build up of excitement for what comes last: Paris Fashion Week. After all, it’s here in the City of Light where the best and brightest designers from around the

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A Wake-Up Call for YSL’s PR Team

| Opinion

Source: brandsfever.com

PARIS, France — A few weeks ago, Yves Saint Laurent’s PR team wrote to BoF, asking that we edit a tweet. We had shared one of the striking new Saint Laurent campaign images with our followers, referring to the campaign as ‘Saint Laurent Paris.’ Brands often write to thank us for sharing their advertising campaigns with our community, but this was the first time that a brand had written asking us to rewrite a tweet. What was the

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Week in Review | Tectonic shifts in Paris, Thamanyah by Ahmed Abdelrahman, Blogger transparency, MFW Photo diary

| Daily Digest

Week in Review September 24-28

Raf Simons, Hedi Slimane and the Tectonic Shifts of the Paris Fashion Establishment (Insight & Analysis) “With fabled fashion innovators Raf Simons and Hedi Slimane scheduled to make their respective ready-to-wear debuts at Dior and Saint Laurent, two of French fashion’s most iconic houses, the stage is set for a historic Paris Fashion Week.” The Spotlight | Thamanyah by Ahmed Abdelrahman (Emerging Designers)

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Raf Simons, Hedi Slimane and the Tectonic Shifts of the Paris Fashion Establishment

| Intelligence

A look from Dior Couture Fall/Winter 2012 | Source: Nowfashion.com

PARIS, France — With fabled fashion innovators Raf Simons and Hedi Slimane scheduled to make their respective ready-to-wear debuts at Dior and Saint Laurent, two of French fashion’s most iconic houses, the stage is set for a historic Paris Fashion Week. And indeed, the conversation amongst editors, buyers and other industry insiders assembling here in the world’s fashion capital is charged with palpable excitement. BoF spoke to

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