Everybody’s Talking About | Comme des Garcons for H&M

TOKYO, Japan and STOCKHOLM, Sweden - Some H&M collaborations of the past (Roberto Cavalli, Viktor & Rolf) were more memorable for the pre-launch buzz and subsequent hysteria around the world than they were for the clothes themselves. So ever since Rei Kawakubo announced her upcoming Comme des Garcons collection for H&M, fashionistas have been wondering whether Kawakubo will bring some of the best of Japanese avant-garde fashion to the masses without diluting her signature style. Well the wait is almost over. W Magazine wrote about the collaboration in its September issue and on Friday, Fashionista.com posted the first photos of the complete collection. In typical lightening speed, the blogosphere has been passing judgment and at first glance, it seems many…

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Roberto Cavalli for H&M: Rock-star pandemonium

Karl Lagerfeld for H&M. Roland Mouret for Gap. Giles Deacon for New Look. Proenza Schouler for Target. And the list goes on. You'd think by now that consumers would have started to tire of it all. At a Retail and Luxury Conference earlier this year, Peter Som said that he felt the whole thing was played out and that it was no longer a distinctive way of creating brand buzz, which I thought was a good point. Well, one look at a video from Style.com (see below), which shows the pandemonium that erupted in New York when Roberto Cavalli and Canadian model Jessica Stam unveiled his own H&M collection on Thursday, and it seems there may be some mileage in…

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