Roberto Cavalli for H&M: Rock-star pandemonium

Karl Lagerfeld for H&M. Roland Mouret for Gap. Giles Deacon for New Look. Proenza Schouler for Target. And the list goes on. You'd think by now that consumers would have started to tire of it all. At a Retail and Luxury Conference earlier this year, Peter Som said that he felt the whole thing was played out and that it was no longer a distinctive way of creating brand buzz, which I thought was a good point. Well, one look at a video from Style.com (see below), which shows the pandemonium that erupted in New York when Roberto Cavalli and Canadian model Jessica Stam unveiled his own H&M collection on Thursday, and it seems there may be some mileage in…

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