STOCKHOLM, Sweden — Fashion firm H&M will clothe Sweden's Olympic teams at the winter and summer games, bringing a global audience for a growing line of sportswear from a company best known for budget frocks and style accessories.
BoF distills recent fashion stories from the French media.
STOCKHOLM, Sweden — Counting on the old adage that sales of affordable luxuries like lipstick and scarves climb in tough times, Hennes & Mauritz AB is rolling out a new chain called & Other Stories that focuses on upscale accessories.
BoF editor-in-chief Imran Amed recaps the week in the business of fashion.
There’s little doubt that H&M’s glossy marketing initiatives generate significant consumer buzz. But what impact do they have on the bottom line?