BoF distills recent fashion stories from the French media.
STOCKHOLM, Sweden — Counting on the old adage that sales of affordable luxuries like lipstick and scarves climb in tough times, Hennes & Mauritz AB is rolling out a new chain called & Other Stories that focuses on upscale accessories.
BoF editor-in-chief Imran Amed recaps the week in the business of fashion.
There’s little doubt that H&M’s glossy marketing initiatives generate significant consumer buzz. But what impact do they have on the bottom line?
The needs, desires and intentions of consumers have become important pieces of legislation in the false democracy of fashion, evolving at dizzying speeds and enlisting an army of fools.