STOCKHOLM, Sweden — Hennes & Mauritz plans to spend around 100 million euros ($130 million) on an initial 50 stores in India, hoping a growing population and rising incomes in Asia's third-largest economy will fuel demand for its fast-changing fashions.
STOCKHOLM, Sweden — Fashion firm H&M will clothe Sweden's Olympic teams at the winter and summer games, bringing a global audience for a growing line of sportswear from a company best known for budget frocks and style accessories.
BoF distills recent fashion stories from the French media.
STOCKHOLM, Sweden — Counting on the old adage that sales of affordable luxuries like lipstick and scarves climb in tough times, Hennes & Mauritz AB is rolling out a new chain called & Other Stories that focuses on upscale accessories.
BoF editor-in-chief Imran Amed recaps the week in the business of fashion.
There’s little doubt that H&M’s glossy marketing initiatives generate significant consumer buzz. But what impact do they have on the bottom line?
The needs, desires and intentions of consumers have become important pieces of legislation in the false democracy of fashion, evolving at dizzying speeds and enlisting an army of fools.
STOCKHOLM, Sweden — Hennes & Mauritz AB, Europe’s second-largest clothing retailer, reported first-quarter profit that fell more than analysts anticipated as the company invested in expansion and sales fell short of its expectations.
Is idealised imagery a necessary part of communicating the dream of fashion? Or should brands project a more realistic image of women?