BoF editor-in-chief Imran Amed recaps the week in the business of fashion.
There’s little doubt that H&M’s glossy marketing initiatives generate significant consumer buzz. But what impact do they have on the bottom line?
The needs, desires and intentions of consumers have become important pieces of legislation in the false democracy of fashion, evolving at dizzying speeds and enlisting an army of fools.
STOCKHOLM, Sweden — Hennes & Mauritz AB, Europe’s second-largest clothing retailer, reported first-quarter profit that fell more than analysts anticipated as the company invested in expansion and sales fell short of its expectations.
Is idealised imagery a necessary part of communicating the dream of fashion? Or should brands project a more realistic image of women?