Top 10 Fashion Films of the Season

LONDON, United Kingdom — According to network technology and services company Cisco, the number of people who watch web videos will surpass 1 billion by the end of 2010. By 2014, web video alone will account for 57 percent of all consumer internet traffic. Already, more than 2 billion videos are played each day on YouTube alone. With staggering statistics like these, it’s no surprise that fashion brands, both large and small, are investing in online video content, while agencies that represent commercial artists are urging their fashion photographers to reposition themselves as image-makers who can direct short films. But what makes a good fashion film? And are these the same primary concerns that go into a good fashion photograph?…

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Horyn says Paris hits redial, Forever 21 in UK, Luxury fast fashion, Serving affluents online, Saving Asian craft

Balanciaga Spring 2011 Runway | Source: Style.com

In Paris, Designers Hit the Redial Button (NY Times) “Nicolas Ghesquiere was showing Balenciaga at the Crillon, Balmain was at the Grand, and an American, Zac Posen, was making his debut here, in the very place where Yves Saint Laurent used to show. So why did the day feel like a broken record?” Forever 21 to launch in the UK (Telegraph) “Forever 21, America’s answer to Primark and New Look, will be opening

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Questioning fashion copyrighting, Chinese forays, Lanvin for H&M, Esprit’s decline, Revamping John Lewis

Canal Street AF1, created to drive counterfeit awareness | Source: Kicks on fire

Copyrighting Fashion: Who Gains? (NY Times) “Paradoxically, the payoff from free copying has been enormous.  The fashion cycle turns faster, and the industry gets richer – and creates new designs more frequently. So why on earth would anyone want to change that?” Luxury brands wrest back China market, eye smaller cities (Reuters) “Many piled into China over the last decade, pairing with re-sellers and joint

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Britain’s bad habit, Online fast fashion, India’s opportunity, Garment district perennial, A return to craft

Industrial sewing machine, detail | Source: Act Now

Britain’s appetite for fast fashion is pushing workers into starvation (Guardian) “Ethical trade has to be to ensure that workers are being paid a living wage… [including] food for her family and cover housing, education and health needs – Asian garment workers are currently being paid about half of what they need to do this.” Fashion chains H&M and Zara launch online operations (Guardian) “Several

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Burberry takes control, Hello Tommy, Superdry boosts profits, H&M revenue weakens, LFW lineup

Burberry Autumn/Winter 2010 | Source: Burberry

Burberry to buy out Chinese franchises (FT) “[Burberry] said it would buy out its Chinese franchises in a £70m deal that will see it take direct control of its 50 stores on the mainland. The deal came in the same week China reported 10.3 per cent growth in the past quarter.” Hello Tommy (Vogue.com) “Tommy Hilfiger is adding a new lifestyle label to its repertoire, entitled Tommy. Aimed at twentysomething men and

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H&M’s summer dip, Amazon fashion, Gap’s China strategy, Social media strategy, Inez and Vinoodh at 25

H & M Summer 2010 | Source: H & M

H&M flags discounts, Q2 profit in line, shares dip (Reuters) “Swedish fashion giant Hennes & Mauritz said a two-month sales dip brought on by cold weather could force it to make deeper discounts for the next three months as it met forcasts for second-quarter profit.” Why Amazon Needs to Stay Out of Fashion Retail (BNET) “Do we really need another place to buy clothes online? Amazon is apparently so

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Hilfiger cool again, H&M looks South, Prada Japan under fire, Selfridges’ augmented reality, Fashion philosophy

Tommy Hilfiger Summer 2010 | Source: Tommy Hilfiger

Tommy Hilfiger Replants His American Flag (NY Times) “Once a preppy kingpin and then a megabrand designer of urban streetwear, with over $1.9 billion in sales… at his peak, Mr. Hilfiger, in the 1990s, was very cool. But then, about 10 years ago, he just wasn’t…When did Tommy Hilfiger become cool again?” H&M Examining Latin America, Australia for Openings (Bloomberg) “Hennes & Mauritz, Europe’s

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Remembering Malcolm McLaren, LVMH hotel deal, American Apparel scramble, H&M beats forecast, Gilhart’s spirit

Malcolm McLaren, pictured in June 1994 | Source: Times

Causing Outrage: Remembering Malcolm McLaren (NY Times) “Malcolm McLaren… was never really into fashion, though we fashion writers loved to pick his brain. Mr. McLaren saw the big cultural picture of which fashion was a part, and he sensed the small vibrations long, long before they reached the mainstream.” LVMH signs luxury hotel deal with Egypt’s Orascom (FT) “LVMH, the luxury goods company, is to

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Adidas profit drops, H&M plans stock split, Tesco’s recycled duds, Lacroix licenses comeback, Fashion and feminism

Adidas Y3 Spring/Summer 2010 | Source: Adidas

Adidas Net Profit Drops 65 percent (WSJ) “Adidas reported a sharper-than-expected 65% fall in quarterly net profit Wednesday, but said it expects a rise in 2010 sales and earnings.” H&M plans two-for-one stock split (Reuters) “The world’s third largest fashion chain by sales said on Wednesday its board would propose the split at its annual shareholders’ meeting on April 29 and it would take effect

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New Look scraps IPO, Superdry flotation, H&M beats forecast, Models’ age-old issue, Horyn’s fashion future

Alexander McQueen Spring/Summer 2010 | Source: style.com

New Look joins list of companies scrapping IPOs (Independent) “The fashion chain New Look yesterday became the third major company in as many days to scrap a planned stock market flotation, blaming the lack of appetite of potential investors.” Superdry owner SuperGroup plans stock-market flotation (Guardian) “SuperGroup, the fashion company behind the fast-growing Superdry label, is expected to unveil plans to

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A Man’s world, Versace restructures, H&M revival, Neimans stays luxe, Juicy founders step back

It’s a Man’s World (Newsweek) “Just as some educators believe that single-sex classrooms are better for learning, some luxury brands are finding that single-sex boutiques boost the bottom line. While it’s not exactly a man’s world on Main Street, luxury brands are increasingly offering greater exclusivity in men-only shops.” Versace Agrees on Job Cuts, Unveils Lower-Priced Women’s Line (Bloomberg)

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H&M scion forges ahead, Equestrian luxury, Galliano menswear, Scant succession planning, DVF’s story

Keeping Fast Fashion Fresh, and Profitable (IHT) "It is not often that the Grand Palais... hosts a giant Ferris Wheel, a spinning swing, a shimmering mini Eiffel Tower, and a parade of scantily clad models showing lingerie on a catwalk resembling the Champs-Élysées. In the center of this adult amusement park stood Karl-Johan Persson, 34, in his new role as chief executive of H&M Hennes & Mauritz." Hermès and Gucci Press Equestrian Advantage (NY Times) "The heart of the sponsorships is not commerce but the soul of the brands. Hermès has never deviated from its noble, officer-and-gentleman image. But this is a good time to reinforce that classy conception, at a moment when luxury has become associated with a period…

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Nick Knight live, Burani weighs options, H&M’s Jimmy Choo success, Asos grows, Iman: A model entrepreneur

Nick Knight: Techno King (IHT) “What makes this glossy magazine photo session different is not just that it takes place in a London museum… It’s that there are thousands, maybe millions, of other viewers out there in cyberspace following the live stream, watching the hairdresser flicking Natalia’s Mohawk or sending tweets about her luminous beauty.” Mariella Burani mulls strategic investor (Reuters)

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