LONDON, United Kingdom — According to network technology and services company Cisco, the number of people who watch web videos will surpass 1 billion by the end of 2010. By 2014, web video alone will account for 57 percent of all consumer internet traffic. Already, more than 2 billion videos are played each day on YouTube alone. With staggering statistics like these, it’s no surprise that fashion brands, both large and small, are investing in online video content, while agencies that represent commercial artists are urging their fashion photographers to reposition themselves as image-makers who can direct short films.

But what makes a good fashion film? And are these the same primary concerns that go into a good fashion photograph? While these questions have been circulating since SHOWstudio’s early experiments in moving image, this season, as the medium of fashion film matures, we saw the debate condense around two distinct points of view.

Some industry figures say that creating a successful fashion film is very different to creating a fashion photograph and underscore the primary importance of elements like narrative and acting. “What makes a good fashion film is exactly what makes any good film: direction, lighting, acting, script, sound,” said Diane Pernet, influential fashion blogger and founder of A Shaded View on Fashion Film. “These are elements that go beyond a static photo shoot,” she continued.

… Continue Reading

Dubai Skyline | Source: ecopolis

Middle East Retail Returns to Growth Track (WWD)
“The retail pulse is back in the Middle East. Fashion brands point to positive trends in the region, including the return of tourists, particularly in Dubai.  Wealthy Chinese are streaming in… shoring up a fast-growing destination for Europe’s luxury players even though business isn’t near pre-recession levels.”

Debenhams refinances, sees lower interest costs (Reuters)
“Britain’s No.2 department stores group, has completed a refinancing of its debts, signing a new 650 million pound ($997 million)agreement that will cut its interest bill… the deal comprised a 250 million pound term loan and a 400 million pound revolving credit facility.”

Luxury Retailers: Cautiously Shoptimistic (Brand Channel)
“Luxury retail in general took the hardest hit during this recession…Our customers pulled back dramatically from spending… that being said, we are very happy to see that business is coming back. The customer is definitely back in the stores.”

Britain’s regional tailors (FT)
“The pre-eminence of London’s Savile Row as the centre of tailoring expertise is well documented. Yet outside the capital there are tailors the length and breadth of Britain who cut, sew and fit to the same bespoke methods. Their numbers, however, are dwindling.”

What women want (Independent)
“A unique approach to women’s fashion: Whether they’re inspired by skyscrapers, schoolgirls or Joan Collins, London Fashion Week’s female designers have a unique approach to women’s wardrobes.”

Shanghai Tang iPhone App | Source: Shanghai Tang

Connecting Digitally With Chinese Consumers (Jing Daily)
“In recent years, as Chinese luxury consumers have gotten younger and more sophisticated, and the marketplace has become more crowded, digital outreach in China has become critical for major global luxury brands.”

Italian menswear gets young, bold and beautiful (Reuters)
“Designers shrugged off the global economic slump at Milan’s menswear fashion week, opting for bold, impeccable suits to woo demanding buyers keen on wearing something more than once.”

Shape Shifters That Mutate With You (NY Times)
“‘Modern’ is a term so routinely invoked in fashion-speak that it lost its meaning long ago. But without quite intending it, JNBY, a new loftlike boutique in SoHo, has revitalized that concept, lending ‘modern’ a near-prophetic ring.”

Ferlisi For McQ (Vogue.com)
“Pina Ferlisi has been named creative director of Alexander McQueen’s diffusion line McQ. Ferlisi will reportedly work under the newly appointed Sarah Burton.”

Scottish Fashion Awards (Telegraph)
“Jonathan Saunders was named the Scottish Designer of the Year… while Holly Fulton, the young Royal College of Art graduate, whose jewellery-and-architecture inspired designs have won praise from Alber Elbaz of Lanvin, was named the Young Designer of the Year.”

Peter Pilotto, Holly Fulton and Marios Schwab, A/W 09

LONDON, United Kingdom — Today marks the start of London Fashion Week, celebrating the 25th anniversary of the British Fashion Council and heralding the return of big brands like Burberry and Pringle and star talents who had left the city to show elsewhere, like Jonathan Saunders and Matthew Williamson.

But the strength of London has always been its emerging designers, whose creativity is born out of the unrivaled energy, top fashion schools and international fabric that make up London’s recipe for truly innovative fashion design. So, while it’s great to have the big brands back, we are also looking forward to seeing what’s in store from the newest crop of young designers.

… Continue Reading