Using a combination of word-of- mouth and advertising, Alibaba Group Holding Ltd. is tapping the millions of Chinese outside its homeland from Singapore to San Francisco to accelerate global expansion.
While leveraging Key Opinion Leaders (‘KOLs’) in China can be a useful marketing tool, luxury brands must do their homework if they expect to see real results, argues Avery Booker.
Revenue from US customers like Target helped lift Li & Fung’s first-half profit by 16 percent.
Prada SpA, the Milan-based luxury handbag maker, posted the slowest half-yearly sales growth in three years as demand weakens in some Asian countries and in Europe amid economic and political uncertainties.
There is a real opportunity to rebuild local manufacturing in a commercially viable and scalable way, argues Janice Wang.
Singapore’s retailers, already facing growing regional competition, are under the biggest pressure since the Asian financial crisis.
HONG KONG — Global Brands Group Holding Ltd., a brands management unit spun off from Li & Fung Ltd., begins trading in Hong Kong today.
Divia Harilela speaks to Rupert Sanderson and Hong Kong-based entrepreneur Bertrand Mak, who owns 100 percent of the brand’s China business, about the challenges of launching a niche label in the world’s largest luxury market.