Carlos Jereissati, the Man Who Brought Luxury to Brazil

Carlos Jereissati Filho | Photo: Fernando Pinheiro for BoF

According to the International Monetary Fund, Brazil is set to clock in as the world’s sixth largest economy in 2013. BoF meets shopping mall magnate Carlos Jereissati, a member of the recently launched BoF 500, who is helping international luxury brands tap the opportunity.

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Global Briefing | Forget the Beach, Mall Culture Rises in Brazil

SÃO PAULO, Brazil — In emerging markets like India and China, luxury shopping malls have often struggled to successfully take root. Quality and execution issues have plagued many of India’s new shopping centres, while, apart from the very best developments, many of China’s large-scale malls are often worryingly empty. But despite the fact that the sun is always shining and the breeze is always blowing, Brazil’s luxury malls are

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