Magazines’ digital future, Luxe spending holds steady, Rich recovery stalls, Digital discovery, Luxottica Palace

Interactive Shopping: In Style Boutique | Source: Mashable

How the Fashion Magazine Industry Plans to Profit from Digital This Fall (Mashable) “Fashion magazines are poised to make a big comeback in ad sales in 2010 — but the recovered revenue may not come from print sales. Instead, the publishers of major U.S. fashion magazines are ramping up their digital and mobile offerings.” Spending on luxury goods holds up (FT) “Half of all respondents expected to see a decline in

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Magazines Capitalise on Shopable Content

Jennifer Aniston by Steven Klein | Source: W Magazine

NEW YORK, United States — In recent seasons, fashion brands have learnt to think like publishers, creating original digital content to earn attention and attract fans who will carry their message across the internet. But the reverse is also true: squeezed by shrinking advertising budgets, traditional content creators like magazines are learning to think like retailers, embracing e-commerce to open new revenue streams and monetise

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