Today, accessories brand Want Les Essentiels de la Vie is stocked at some of the world’s best stores. But a few years back, the business was on the verge of collapse. Co-founders Byron and Dexter Peart tell BoF how J.Crew’s Mickey Drexler helped them regain faith in their brand — and take it to the next level.
The iPad effect: How to unite physical and digital worlds (FT) “Sales staff are using iPads featuring a range of digital technologies to encourage customers to play with and try on jewellery and watches virtually. One technology company has almost doubled in size in the past year to accommodate demand from watch, jewellery and luxury clients.” At Dior, Garden of Earthly Delights (IHT) “Flowers budding, blossoming,
In Italy, a British Outpost (NY Times) “In other words, Burberry, Dsquared, Cavalli and Gucci are not names you will often read in the same sentence. Yet a pronounced Englishness ran through the collections from each of those houses, making Milan feel temporarily like an extension of the Tuscan region called Chiantishire.” Youth Is Beautiful (IHT) “The passing of the flame from a much older 70-something generation
Underwear: The next big thing in smalls (Independent) “For a lingerie brand that has built a worldwide reputation by flaunting (and boosting and covering in rhinestones) the assets of some of the world’s top models, the exterior of the new Victoria’s Secret flagship store in London is somewhat demure.” J. Crew returns to profit in 2nd quarter (AP) “Preppy clothing seller J. Crew Group Inc. said
This Man Wants to Clothe the Planet (WSJ Magazine) “Yanai is refreshingly open about his goals these days: making Uniqlo the number-one apparel retailer in the world. His target—$50 billion in yearly revenue by 2020—will require whiplash gains above Uniqlo’s current revenue of $12 billion, driving the company ahead of front-runners Inditex.” Service with a smile, J. Crew CEO Drexler says customers should expect it