Armed With New Site, Proenza Schouler is Building a Luxury Brand for Today

Still from Proenza Schouler's S/S 2013 video

Perhaps more than any other label, Proenza Schouler have proven that it’s not only possible but powerful to cultivate an unmistakably high concept, luxury fashion brand and embrace contemporary Internet culture at the same time.

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Proenza Schouler says Social Media has an Extraordinary Impact on the Business

“Blogs posting things about us, going viral, spreading throughout the internet… it has an extraordinary impact on the business.” Proenza Schouler’s Jack McCollough, speaking to BoF Founder Imran Amed at the Independent Fashion Bloggers Conference at New York Fashion Week during a wide-ranging conversation about the power and influence of social media on their budding business

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