London Fashion Week | Digital Fashion Capital
LONDON, United Kingdom — As the fashion industry continues its march into the digital age, London — always known for its raw creativity and emerging talent — can now add digital innovation to that list. This is no overnight story. To the contrary, it’s taken ten years for fashion players here to plant seeds which are only beginning to bear fruit now, as fashion’s digital tsunami really begins to take hold. The British capital, after all, is home to revolutionary fashion website SHOWStudio, e-commerce pioneer Net-a-Porter, and online hub of youth culture Dazed Digital — all of which were founded many years ago. These seminal businesses have created a foundational and fertile seedbed for other digital businesses and attracted and developed digital talent that…
