Whistles Continues Global Expansion with Department Store Strategy

Whistles Spring/Summer 2014 campaign | Source: Whistles

Today, BoF can exclusively reveal that British contemporary brand Whistles is launching its first physical presence in the US with Bloomingdale’s, continuing an international expansion strategy rooted in department store partnerships.

…Continue Reading

Week in Review | Whistles CEO Talk, Mass Contemporary in China, Fashion-Tech startups, Closing boom

Week in Review October 29-2 November

Jane Shepherdson, Chief Executive Officer, Whistles (CEO Talk) “Perhaps it’s not surprising that, in her spare time, Jane Shepherdson does flying trapeze in Hoxton, smack in the heart of achingly hip East London. Right from her earliest days in the fashion industry, Shepherdson has been known for taking risks and having her finger on the pulse of what’s cool.” As Luxury Growth Slows in China, Attention Turns to Mass

…Continue Reading

Small is the new big, Virtual shopping, Campus ambassadors, Jane Shepherdson’s rise, Being Stella

Levi's is collaborating with Reformation | Source: B4E

Could small be the new big for the fashion industry? (Guardian) “Small companies have proven to be leaders in innovation, particularly when it comes to re-engineering products or processes, and when trying brand new approaches. The UK trend forecasters, Index B, identify six major UK trends in its The Ones to Watch report 2012.” Windows of opportunity open among sales rails (Marketing Week) “Brands are using

…Continue Reading

Nordstrom Rack hits NYC, Jane Shepherdson’s magic touch, More than clicks, Designer dreams, Cruisin’ with Karl

Nordstrom Rack Campaign Spring/Summer 2010 | Source: Nordstom

Discount Store Is New York Beachhead for Nordstrom (NY Times) “After more than a century, Nordstrom, the upscale department store chain from Seattle, will make its Manhattan debut… But don’t expect $4,000 dresses. Expect 25,000 pairs of discounted shoes, and an automated checkout line more at home in a supermarket than a purveyor of luxury goods.” Jane Shepherdson: why we want what she’s wearing (Times Online)

…Continue Reading