Liz Claiborne’s new name, Indian e-commerce, Marc’s world, Media Land changes, Sarah Mower
For Liz Claiborne, will new name bring better luck? (MSN Money) “When Liz Claiborne sold its namesake brand to J.C. Penney late last year for $288 million, it became obvious that a name change was in order. The company indeed announced Wednesday that starting in May it would become Fifth and Pacific. The name reflects New York (Fifth Avenue) and Pacific (The Pacific Ocean). It is not a bad corporate name, but it doesn’t




