Luxury strategy revisited, Interview: Bernard Arnault, Gaultier goes 2.0, Britain’s fashion graduates
"Love of Pink" perfume ad, courtesy of LacosteLuxury marketing plays by a different set of rules (FT) “The present economic crisis has forced all companies to question their strategies and practices, and this has never been more crucial than for luxury brands and marketing.” Bernard Arnault: How to manage the transition into quality (FT) “Bernard Arnault, chairman of Möet Hennessy Louis Vuitton, the largest luxury company in the world, does not like the word
