Pops of coloured denim, Rampant cost-cutting, Beckham’s new game, Smart men’s fashion, Ahrendts’ right stuff

J brand coloured jeans | Source: J Brand

Blinded by Brights (On the Runway) “The fashion world took a giant leap into color this spring, and the denim makers were still offering vintage and classic washes, and a lot of other brands were displaying murky beiges and grays. Ew. And here in the middle of everything were J Brand’s exploding fuchsia, purple, vivid turquoise, bright red and lemon yellow.” Cost-Cutting Is Rampant in Fashion (Bloomberg Businessweek)

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CEO Talk | Jeff Rudes, Founder and Chief Executive Officer, J Brand Jeans

Jeff Rudes | Source: J Brand

LOS ANGELES, United States — While preparing for our FASHION PIONEERS interview with Natalie Massenet over the summer, I had the chance to spend quite a bit of time at the stylish new Net-a-Porter offices. Apart from the funky furniture, bright airy atmosphere and technology, the other highlight of camping out at Net-a-Porter is to see what employees at the most powerful fashion e-tailer are wearing. Without a doubt, the most

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J Brand Jeans | In Search of The Perfect Fit

J Brand's perfect fit jeans | Source: J Brand

NEW YORK, United States — As the holiday shopping season draws near, we’re watching the market for premium denim with particular interest. According to a recent article by Eric Wilson in The New York Times: “The $300 pair of designer jeans is now, courtesy of the recession, the $200 pair of designer jeans.” With this recent “market correction,” Los Angeles-based J Brand has become one of the hottest

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