Fashion 2.0 | The Trouble with iPad Magazines
NEW YORK, United States — The iPad is one of the fastest growing consumer electronics devices in history. According to figures released by Apple, the number of units shipped in the first three quarters since launch left the company’s highly successful sibling products, the iPod and iPhone, in the dust when compared to the three quarters following their respective launches. And although recently reported component shortages and production problems may limit sales figures over the coming quarters, analysts have estimated that Apple could move 45 million iPads in 2011, on top of the 15 million they sold last year. To put that figure in perspective, this would make the iPad the second best selling album of all time following Michael Jackson’s Thriller, which sold 110 million copies, despite the fact that even an entry level iPad costs almost 50 times more than the average record.
The aesthetically appealing iPad has also found particular resonance with both fashion consumers and industry insiders. “Pictures and videos look amazing on the tablet,” said founder and editorial director of Dazed Group, Jefferson Hack. “Photographers, stylists, art directors and designers are all showing their ideas, inspirations and finished work on [Apple] tablets.”
But in stark contrast to the overwhelming success of Apple’s tablet, iPad magazines have yet to take off. Indeed, for many of the world’s largest publishers, who have poured millions into developing digital editions for a device that has often been declared “the saviour of magazines,” iPad apps still account for a tiny percentage of total circulation. … Continue Reading








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