Today, accessories brand Want Les Essentiels de la Vie is stocked at some of the world’s best stores. But a few years back, the business was on the verge of collapse. Co-founders Byron and Dexter Peart tell BoF how J.Crew’s Mickey Drexler helped them regain faith in their brand — and take it to the next level.
The iPad effect: How to unite physical and digital worlds (FT) “Sales staff are using iPads featuring a range of digital technologies to encourage customers to play with and try on jewellery and watches virtually. One technology company has almost doubled in size in the past year to accommodate demand from watch, jewellery and luxury clients.” At Dior, Garden of Earthly Delights (IHT) “Flowers budding, blossoming,
LONDON, United Kingdom — It’s that time again when we take a look back at the people, places and innovations that have defined the year in the business of fashion. And what a year it’s been. From the debuts of new heavyweight designers at megabrands Dior and Yves Saint Laurent to the flurry of digital innovations and the rising markets of India, China and Brazil, we’ve covered it all. It was also a particularly special year for
NEW YORK, United States — “You have to make quick decisions,” Jenna Lyons, the president and creative director of J.Crew, told BoF. “Ultimately, fashion is all about gut anyway — there’s no science to what this should look like or that should look like or how many times you can redraw that or resketch that or redo that catalogue cover. The fact of the matter is, either it grabs you or it doesn’t.” Indeed, it’s trust in instinct,
LONDON, United Kingdom — Today, The Business of Fashion brings you an exclusive preview of The New Creative Establishment, a list of the 50 most influential and inspirational creatives working in fashion today, developed by our friends at INDUSTRIE magazine for their second issue which comes out later this month and was inspired by a much-watched list with a similar name published by Vanity Fair called ‘The New
Levi’s Shoots for the High-End Hipster (WSJ) “The 157-year-old company is trying to reinvent itself as not just a purveyor of basics but as an edgier brand suitable for the fashion cognoscenti.” Polo Ralph Lauren: The Winning Streak Continues (Smart Trend) “Shares of Polo Ralph Lauren traded near a new 52-week high yesterday, touching a price of $90.89. Approximately 758,000 shares traded hands yesterday vs.