In China, Hangzhou Brands Face Identity Crisis

JNBY Fall/Winter 2012 | Source: JNBY

Hundreds of women’s fashion businesses, born in the mid-1990s in Hangzhou, China, based their success on mediocre, embellished copies of global best sellers, cheap commercial distribution, and high margins. But in today’s highly competitive China market, where brand matters more than ever, Hangzhou labels face a serious identity crisis. BoF reports.

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Digital China, Milan menswear, JNBY shape shifters, Ferlisi in at McQ, Scottish Fashion Awards

Georgio Armani Spring/Summer 2011 | Source:

Connecting Digitally With Chinese Consumers (Jing Daily) “In recent years, as Chinese luxury consumers have gotten younger and more sophisticated, and the marketplace has become more crowded, digital outreach in China has become critical for major global luxury brands.” Italian menswear gets young, bold and beautiful (Reuters) “Designers shrugged off the global economic slump at Milan’s menswear fashion

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