Digital Scorecard | Womanity powered by Thierry Mugler

Womanity Mosaic screenshot | Source: Clarins Fragrance Group

PARIS, France — Last week, Thierry Mugler and Clarins Fragrance Group launched a major campaign under the banner “Womanity.” They have also registered the “Womanity” trademark in a number of product categories. There’s just one thing missing: there’s no product. At least, not yet. At the center of the initiative is womanity.com, a content site “powered by Thierry Mugler” and deployed in collaboration with Microsoft’s MSN, who is

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