The New Creative Establishment | Source: INDUSTRIE Magazine

LONDON, United Kingdom — Today, The Business of Fashion brings you an exclusive preview of The New Creative Establishment, a list of the 50 most influential and inspirational creatives working in fashion today, developed by our friends at INDUSTRIE magazine for their second issue which comes out later this month and was inspired by a much-watched list with a similar name published by Vanity Fair called ‘The New Establishment’.

Ever since the widely-read debut issue of INDUSTRIE hit the stands last May, editors Jens Grede and Erik Torstensson have been carefully creating their list which they say is a “celebration of creativity in fashion.” After the first draft of the list was developed, they sought feedback from fashion insiders and peers, and re-iterated the list several times. The emphasis is on the word ‘new’ as there are obviously some very important longtime names who continue to wield great influence who are not on the list. In the end, “those listed were selected not only for their creative faculties/creative contribution to fashion today but also because of the wider impact their work has had on fashion business, the social and other creative industries.”

So, without further ado, here is The New Creative Establishment from INDUSTRIE magazine. What are your thoughts and opinions? Who deserves to be on the list? Is anyone missing? And what do you think of fashion power lists in general?

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Stephen Meisel in 032c Winter 2008/09 | Source: 032c

As 032c prepares to mark its tenth anniversary and moves into a new office designed by Arno Brandlhuber/ b&k+, BoF sat down with the magazine’s founder, editor and creative director Joerg Koch to discuss the inner workings and future plans of his title. While there’s no formula for the unique circumstances and hard work that led to 032c’s enviable market position, Koch’s insights provide lessons that both brands and magazines can learn from.

BERLIN, Germany — Ask fashion’s thinking class what they consider to be the best magazine on newsstands today and they’re likely to point you to an enigmatic red book with a cover that features a headless female body in black leather gear and story teasers like “Business of Design” and “Fall of Communism.” It sounds unlikely, but the 18th issue of Berlin-based 032c is wildly popular in fashion capitals like New York, London, Paris and Moscow, making it the magazine of the moment.

But its remarkable success is based on more than hype. The latest issue is a winner — and not just editorially. It’s also the thickest in the history of the magazine, thanks in part to 35 pages of advertising (compared to 20 a year ago). What’s more, any of the ads would be the pride of most other independent magazines in the industry: Missoni, Jil Sander and Raf Simons take up single and double spreads alongside Comme des Garcons, Dior Homme and Tom Ford.

This is an impressive feat, especially when you consider that big publishing houses with dedicated sales teams are struggling to find advertisers, putting out depressingly thin issues and accepting ads from mid- and down-market brands they would have turned down just two years ago. Clearly, 032c is doing something right.

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