As John Varvatos launches a new flagship on New York’s Madison Avenue, part of an ambitious global retail rollout, BoF sits down with the designer to learn how he built his business at the intersection of fashion and rock n’ roll.
Sonny Vandevelde brings us behind-the-scenes shots from Milan menswear week.
In a three-part report, BoF examines New York City’s ever-shifting retail landscape. Today, we look at Manhattan’s emerging luxury retail districts.
Fusing Rock ‘N’ Roll With Fashion (WSJ) “With two fashion labels—John Varvatos, a classic menswear line that celebrated its 10th anniversary last year; John Varvatos Star USA, an edgier, younger collection and the most profitable of the lot… the 56-year-old designer now has nine stores in the U.S., a robust ecommerce site and plans to open stores in London and Berlin.” Arbiters of Style See It, Post It
Can Shopping be Fun Again? (WSJ) “Hoping to lure customers with bar offerings, movie screenings and even rock concerts, retailers are giving a new meaning to one-stop shopping.” Why Long-Form Ads Are the Wave of the Future (Advertising Age) “Since Lady Gaga’s …”Telephone” made its debut a few weeks back, it’s garnered 28 million views on YouTube, been watched on MTV.com nearly 500,000