Online innovators are building universal checkouts that let consumers buy products from multiple brands and retailers, all in one place.
In recent years, we’ve seen a veritable renaissance in online fashion retail, with venture money pouring into fashion e-commerce companies with a wide range of models. In the first of a series of articles on the current state of fashion e-commerce, sponsored by e-commerce software and platform solutions company Magento, BoF examines some of the models getting the most traction.
NEW YORK, United States — Since the very birth of fashion magazines at the end of the 19th century, editorial content has been a powerful generator of consumer demand for fashion products. But the path between inspiration and transaction — between content and commerce — was fragmented and full of friction. Over the last decade, however, the interconnectedness of the web has rewired reality and given rise to new business models that