As this season’s fashion campaigns go head-to-head on social media, a battleground now more important than the pages of print magazines, BoF picks the top 10 campaigns of Spring/Summer 2015.
From amongst the multitude of Autumn/Winter advertising campaigns currently hitting fashion glossies, Internet forums and social media platforms around the world, from Facebook to Tumblr to Pinterest, The Business of Fashion picks the Top 10 Campaigns of the Season. Which fashion campaigns struck a chord with you this season?
Picking a Winner Amid a Field of Bold Theories (NY Times) “There are a number of theories as to why Michelle Obama, who has generally spread her fashion love around to many designers, would select the same one for both of her inaugural gowns. An obvious one is that she likes a Jason Wu dress.” Leon And Lim: Kenzo’s Cool Comeback Kids (The Daily Beast) “The new Kenzo customer continues to evolve under the pair’s
Amazon.com Raises Fashion Ante (Apparel News) “Best known for selling books and electronics, as well as itsKindle e-reader, Amazon.com Inc. has placed its focus on becoming a bigger player in the fashion business. The Seattle-headquartered Fortune 500 company recently placed ad campaigns in glossy consumer magazines and hired seasoned fashion veterans as buyers for the apparel offerings sold in its Amazon Clothing