From amongst the multitude of Autumn/Winter advertising campaigns currently hitting fashion glossies, Internet forums and social media platforms around the world, from Facebook to Tumblr to Pinterest, The Business of Fashion picks the Top 10 Campaigns of the Season. Which fashion campaigns struck a chord with you this season?
PARIS, France — The classic Hollywood scene of a mysterious and glamorous woman leaving an anonymous hotel room inspired Louis Vuitton's ready-to-wear show, moving the house in a more sensual, feminine direction. But the show was also about Kate Moss. The 39-year-old, possibly the most famous model in the world, strutted the catwalk sporting a sheer organza slip, with dense floral embroideries, to rapturous applause.
The Long View | Chris Anderson Says the ‘Maker’ Movement is the Next Industrial Revolution (The Long View) “Since the birth of the personal computer and the Web, people have used relatively simple and accessible new technologies to create, connect and collaborate in ways that were previously unimaginable. For one thing, simple blogging tools and social media platforms have fundamentally democratised mass media, ending the
The Garbo of Fashion (NY Times) “Ms. Moss’s bad-girl image has always been good for business, at least since the days of heroin chic and somebody-feed-her-a-cracker. Now, at 38 — an age when even the luckiest in her field have typically been tossed on the ice — Ms. Moss can boast of numerous advertising campaigns; more editorial work than any one glamour puss can reasonably handle.” Top Balenciaga Designer Is Leaving
YSL Files Motion to Dismiss Louboutin Case (The Cut) “The Christian Louboutin versus YSL case has dragged on for well over a year, and now it seems like both parties are finally willing to stick a fork in it… YSL filed a request to drop the rest of its counterclaims against Christian Louboutin, according to a brief issued by YSL’s lawyer, David Bernstein.” LVMH says no major slowdown at Louis Vuitton in Q3
LONDON, United Kingdom — I’ve always loved the Olympics. Ever since the Winter Olympic Games in my hometown of Calgary back in 1988, I’ve been drawn to the sense of global togetherness and sportsmanship, the competition and personal rivalries, and especially the raw athleticism of the remarkable individuals who go for the gold, pursuing their dreams on a world-sized stage. In the run up to the London Games, the British media seemed
The ‘It’ Girl, Now a Woman (NY Times) “No profile of Ms. Sevigny over the years has failed to note either her distinctive laugh or the impression that she is little bit coy… It also helps explain why her fashion designs, now sold in 100 stores around the world, have been so successful. They hold the promise of Ms. Sevigny: looking cool without looking like you are trying.” Hussein Chalayan: The man of the moment
Pretty, posh and profitable (FT) “Even though Jack Wills is a rapidly expanding global business… you could be forgiven for never having come across it before. [The company targets] teens with money… It prides itself on its stealth marketing and its very direct relationship with its consumers.” Three decades later, Michael Kors’ shows no signs of slowing down (Globe and Mail) “Optimism is in the spring
LONDON, United Kingdom — This season, fashion brands embraced fashion film like never before, integrating digital videos more meaningfully into a wide spectrum of communications strategies, from Nicola Formichetti’s formidable social media machine for the House of Mugler to Tom Ford’s contrarian approach that defied the industry trend towards greater access and immediacy. In past seasons, fashion films have often been geared at
Derek Lam launches crowd-sourced collection on eBay (The Cut) “Upon the collection’s initial unveiling, anyone with Internet access will be able to vote immediately for their favorite looks online to determine what goes into production.” U.S. luxury, dept stores set for Xmas bounce (Reuters) “Luxury and department stores will be the biggest beneficiary of expected growth in the U.S. retail market this
LONDON, United Kingdom — This evening at the Michael Hoppen Gallery is the private view of images from Mary McCartney’s first book, From Where I Stand, documenting her more than fifteen years of work as a photographer. Mary seems to have always had the natural instinct to observe and document the people around her, shying away from the spotlight that has shone on her family ever since her father, Sir Paul McCartney, became