Chloë Sevigny for Opening Ceremony | Source: Opening Ceremony

The ‘It’ Girl, Now a Woman (NY Times)
“No profile of Ms. Sevigny over the years has failed to note either her distinctive laugh or the impression that she is little bit coy… It also helps explain why her fashion designs, now sold in 100 stores around the world, have been so successful. They hold the promise of Ms. Sevigny: looking cool without looking like you are trying.”

Hussein Chalayan: The man of the moment (Independent)
“This looks set to be quite a month for the fashion designer Hussein Chalayan, who has long remained under the radar… Tomorrow at Les Arts Decoratifs in Paris, the largest retrospective of his work to date opens to the public.”

Gap Inc. on the Right Track (Retail Traffic)
“After a few tough years, Gap Inc. may have found the right turnaround strategy… To that end, last year the Gap launched its Web site in 90 new countries and opened its first locations in China and Italy—some of which have already become among the highest-performing locations in the firm’s portfolio.”

Kate Moss’ Controversial Gown (The Daily Beast)
“Some might think that in wearing the dress, Moss was making a symbolic statement about Galliano’s skill as a designer, his importance in the fashion industry, or even the justice—or injustice—of his being fired.”

Where Did the Fun Go? (On the Runway)
“I think in general what’s missing from the Paris and Milan spring shows is a sense of fun… The lack of pleasure is only one casualty of a system that has become absurdly pressure-filled. But its absence is evident in the collections — and what do consumers really want from fashion but something fun to wear?”

Pretty, posh and profitable (FT)
“Even though Jack Wills is a rapidly expanding global business… you could be forgiven for never having come across it before. [The company targets] teens with money… It prides itself on its stealth marketing and its very direct relationship with its consumers.”

Three decades later, Michael Kors’ shows no signs of slowing down (Globe and Mail)
“Optimism is in the spring air, at least as far as the fashion world is concerned. And few manage to encapsulate the current zeitgeist as well as American designer Michael Kors, who’s currently celebrating three successful decades in the business.”

Puma steps into designer sports-gear market (SF Gate)
“PPR is determined to help Puma get a second wind… Rather than focusing on athletic gear targeted at serious sports enthusiasts, the French company envisions a broader universe of consumer goods and apparel that can evoke the sporting lifestyle without all the sweating.”

Anya Hindmarch bags new chief executive (FT)
“Anya Hindmarch, the upmarket British handbag and accessories company that is expanding amid buoyant consumer demand, will on Monday appoint James McArthur, formerly of Gucci and Harrods, as its new chief executive.”

Gathering Photos of Kate Moss (On the Runway)
“Ms. Moss does indeed occupy a unique if not privileged place in the world of model muses… To say that she has endured is not really saying anything about her particular and maybe ultimately elusive quality.”

LONDON, United Kingdom — This season, fashion brands embraced fashion film like never before, integrating digital videos more meaningfully into a wide spectrum of communications strategies, from Nicola Formichetti’s formidable social media machine for the House of Mugler to Tom Ford’s contrarian approach that defied the industry trend towards greater access and immediacy.

In past seasons, fashion films have often been geared at editors, buyers and other industry insiders, accompanying — and sometimes even replacing — runway shows and presentations. But as brands grappled with the tug-of-war between digitally-enabled consumers with real-time expectations and the challenging realities of syncing the physical atoms of their supply chains with the virtual bits of their digital communications, momentum swung in the direction of consumer-facing fashion films designed to coincide with the retail schedule and build intrigue around new collections, just as they hit stores.

Chanel launched a robot animation with terrific viral appeal to support its Spring 2011 makeup line, while Tom Ford synced the arrival of his first womenswear collection in stores with the debut of a film that captured his ultra-exclusive fashion show held last September. But our top honours go to Prada, which released an irresistible fashion film with just the right energy to match the stripes and monkeys of Miuccia Prada’s current collection and accompanying ad campaign.

The following is a BoF selection of what we think were the most compelling fashion films of the Spring 2011 season. As you sit back and enjoy the films, let us know which ones you like best.

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Derek Lam | Source: Derek Lam

Derek Lam launches crowd-sourced collection on eBay (The Cut)
“Upon the collection’s initial unveiling, anyone with Internet access will be able to vote immediately for their favorite looks online to determine what goes into production.”

U.S. luxury, dept stores set for Xmas bounce (Reuters)
“Luxury and department stores will be the biggest beneficiary of expected growth in the U.S. retail market this holiday season, according to the head of the National Retail Federation.”

Gilt City acquires Bergine.com (Luxury Daily)
“Gilt City has acquired Bergine.com to combine two local leaders of luxury services and experiences. The acquisition is a first for Gilt City’s parent company, Gilt Groupe Inc. It accelerates Gilt City’s West Coast expansion.”

LVMH says will continue to buy Hermès shares (Reuters)
“LVMH said… it planned to buy more Hermès shares and disclosed to French regulators that it built up its 17.1 percent stake in Hermes partly through derivatives, called equity swaps.”

Moss’ final Topshop collaboration (Independent)
“As she prepares to unveil her last [collection] – what has the high-profile partnership done for the fortunes of the model, the mogul – Topshop owner Sir Philip Green – and the crowds who have bought into Brand Moss?”

Self-Portrait, Nashville, 2005 | Photo: Mary McCartney

LONDON, United Kingdom — This evening at the Michael Hoppen Gallery is the private view of images from Mary McCartney’s first book, From Where I Stand, documenting her more than fifteen years of work as a photographer. Mary seems to have always had the natural instinct to observe and document the people around her, shying away from the spotlight that has shone on her family ever since her father, Sir Paul McCartney, became one of the most popular musicians of all time.

Over time, Mary also began to photograph advertising campaigns for her younger sister, Stella McCartney, which brought Mary closer to the fashion industry and inevitably led to some enviable behind-the-scenes moments, where Mary of course always had her camera at the ready, capturing many living fashion icons on film, including Kate Moss, Daphne Guinness and Bjork.

“I wanted to pick shots that stand alone,” says McCartney of the images she selected for the book. “I like the photographs of other people that inspired me to be a photographer that make me think: Who was that person? Where was this picture taken? What was the feel behind it? What the emotion behind it? Those are the things that intrigue me and drive me as a photographer.”

In advance of tonight’s event, I met with Mary over breakfast to get learn more about the images from her book linked to the fashion industry, each of which seems to have it’s own special story, which we can share exclusively with BoF readers today.

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