Top 10 Campaigns of the Season

Prada Spring/Summer 2014 Campaign | Source: Prada

With hundreds of glossy spring/summer advertising campaigns set to populate major fashion magazines, Internet forums and social media platforms from Facebook to Tumblr to Pinterest, The Business of Fashion picks the Top 10 Campaigns of the Season. Which campaigns did you like most?

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Arnault Lets Them Eat Cake Amid Luxury Hospitality Push

Maison Cheval Blanc - Courchevel | Source: LVMH

PARIS, France — French billionaire Bernard Arnault wants you to spend the night and eat his pastries. After decades of acquiring luxury goods that consumers can drink and wear, the chairman of LVMH Moet Hennessy Louis Vuitton SA last week bought a five-star hotel in St. Barths and in June added a storied Milanese cafe, accelerating his push to meet all his well-heeled clients’ earthly needs.

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