PARIS, France — French billionaire Bernard Arnault wants you to spend the night and eat his pastries. After decades of acquiring luxury goods that consumers can drink and wear, the chairman of LVMH Moet Hennessy Louis Vuitton SA last week bought a five-star hotel in St. Barths and in June added a storied Milanese cafe, accelerating his push to meet all his well-heeled clients’ earthly needs.
With hundreds of Autumn/Winter advertising campaigns set to populate major fashion magazines, Internet forums and social media platforms like Tumblr, Facebook and Pinterest, BoF picks the Top 10 Campaigns of the Season.
The humble sweatshirt has been reborn as a high fashion statement piece for both men and women, striking a chord with consumers and offering fashion businesses unmistakable commercial opportunities. BoF investigates.
Fashion shows increasingly come with perfectly staged Instagram moments, observes BoF editor-in-chief, Imran Amed.