Top 10 Fashion Films of the Season

NEW YORK, United States — “Are we failing to fulfil the potential of fashion film?” asked Quynh Mai’s Op-Ed for BoF earlier this year, citing misallocated budgets, uncompelling content, poor distribution strategies and established power structures that favour still photographers. Indeed, it’s fair to say that, while seasonal fashion shorts have become an essential part of the marketing toolbox for megabrands and emerging labels

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Emotion in Paris, Mall kids at Kenzo, Hermès in demand, Fung Brands expands, 30 years of Mario Testino

L-R Céline, Comme des Garçons, Haider Ackermann | Source: Style.com

On Paris Catwalks, Emotion Recollected in Tranquility (IHT) “The post-power woman — purposeful but never aggressive — dug to the depths of women’s desires at Céline on Sunday. You could tell that the designer Phoebe Philo had put much of herself in the spring/summer 2012 collection because she was shaking with emotion backstage. ‘Strength and womanhood, effortless and beautiful,’ Ms. Philo said to sum up a

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Kenzo’s new creative directors, Rock ‘n’ Rococo, Al Fayed invests in Issa, Social shopping, Rykiel for sale?

Humberto Leon and Carol Lim | Source: Lane Crawford

Opening Ceremony Founders to Lead Kenzo (Elle) “LVMH has tapped the retail dynamos behind Opening Ceremony as Kenzo’s new creative directors… Lim and Leon succeed Antonio Marras, who designed for Kenzo from 2004 until the recent menswear collection… Leon and Lim will continue to lead Opening Ceremony while working to reenergise Kenzo’s brand image.” At Versailles, Rock ‘n’ Rococo (IHT) “Who would have thought that

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Bonnie Brooks’ quest at The Bay, Tapping the blogosphere, Hermès’ defense, Adidas’ big plans, Kenzo celebrates

The Bay's Bonnie Brooks' lifelong ‘quest to be the best’ (Globe and Mail) "Ms. Brooks is used to thinking big.  [At Lane Crawford], she used some of the same tactics that she’s applying at the Bay to turn it around: introducing an array of with-it brands, ditching old ones and putting a spotlight on high-margin shoes and handbags." How luxury brands can tap the blogosphere’s growing influence (Luxury Daily) "Consumers trust blogs more compared to traditional media than they did five years ago. Brands should actively look for ways to generate positive press by developing relationships with prominent industry bloggers." Hermès needs to style media defense to unsaddle LVMH (Reuters) "Winning the media war against luxury giant LVMH which began…

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Kenzo’s comeback, Garment sector takes stock, Nordstrom sales down, Takashimaya takes a hit

Kenzo S/S 09

Kenzo fashions its global comeback (Business24-7) “Heading into the hot seat during a global downturn isn’t always easy, but if there are any stylised butterflies in James Greenfield’s stomach as he spearheads a revival of Kenzo, he isn’t letting it show.” 11.8 million worldwide job losses in textile & garment sector (Fibre2Fashion) “The impact of the economic crisis on the textile, garment,

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