This season, the most successful fashion films broke away from the old template, embracing the unexpected plots, quirky music and bursts of humour that resonate with online audiences. Sit back, turn up your speakers and enjoy BoF’s Top 10 Fashion Films of the Season.
PARIS, France — There was a toughness in the air on the Paris catwalks Sunday. But it wasn't just in the black or the more grown-up styles that continued to dominate Autumn/Winter shows.
Picking a Winner Amid a Field of Bold Theories (NY Times) “There are a number of theories as to why Michelle Obama, who has generally spread her fashion love around to many designers, would select the same one for both of her inaugural gowns. An obvious one is that she likes a Jason Wu dress.” Leon And Lim: Kenzo’s Cool Comeback Kids (The Daily Beast) “The new Kenzo customer continues to evolve under the pair’s
NEW YORK, United States — “Are we failing to fulfil the potential of fashion film?” asked Quynh Mai’s Op-Ed for BoF earlier this year, citing misallocated budgets, uncompelling content, poor distribution strategies and established power structures that favour still photographers. Indeed, it’s fair to say that, while seasonal fashion shorts have become an essential part of the marketing toolbox for megabrands and emerging labels
On Paris Catwalks, Emotion Recollected in Tranquility (IHT) “The post-power woman — purposeful but never aggressive — dug to the depths of women’s desires at Céline on Sunday. You could tell that the designer Phoebe Philo had put much of herself in the spring/summer 2012 collection because she was shaking with emotion backstage. ‘Strength and womanhood, effortless and beautiful,’ Ms. Philo said to sum up a
Opening Ceremony Founders to Lead Kenzo (Elle) “LVMH has tapped the retail dynamos behind Opening Ceremony as Kenzo’s new creative directors… Lim and Leon succeed Antonio Marras, who designed for Kenzo from 2004 until the recent menswear collection… Leon and Lim will continue to lead Opening Ceremony while working to reenergise Kenzo’s brand image.” At Versailles, Rock ‘n’ Rococo (IHT) “Who would have thought that
The Bay's Bonnie Brooks' lifelong ‘quest to be the best’ (Globe and Mail) "Ms. Brooks is used to thinking big. [At Lane Crawford], she used some of the same tactics that she’s applying at the Bay to turn it around: introducing an array of with-it brands, ditching old ones and putting a spotlight on high-margin shoes and handbags." How luxury brands can tap the blogosphere’s growing influence (Luxury Daily) "Consumers trust blogs more compared to traditional media than they did five years ago. Brands should actively look for ways to generate positive press by developing relationships with prominent industry bloggers." Hermès needs to style media defense to unsaddle LVMH (Reuters) "Winning the media war against luxury giant LVMH which began…
Kenzo fashions its global comeback (Business24-7) “Heading into the hot seat during a global downturn isn’t always easy, but if there are any stylised butterflies in James Greenfield’s stomach as he spearheads a revival of Kenzo, he isn’t letting it show.” 11.8 million worldwide job losses in textile & garment sector (Fibre2Fashion) “The impact of the economic crisis on the textile, garment,