Brands Invest in ‘New Generation of Materials’

(L) Yulex material, (R) Patagonia wetsuit | Source: Patagonia

From fashion and apparel giants like Kering, Nike and Uniqlo to Silicon Valley start-ups, a wide range of companies are working to develop a new generation of materials in order to enhance the style, performance and sustainability of their products.

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Kering to Back Surf Star Kelly Slater in New Lifestyle Brand

Kelly Slater at the 2008 ASP World Tour in Bali | Source: ASP World Tour Surfing

LONDON, United Kingdom — After two decades as the face of surfwear giant Quiksilver, top-ranked professional surfer Kelly Slater has announced that he is leaving the ailing sports apparel brand to forge a new partnership with luxury group Kering.

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Accessible Luxury Snaps at Heels of Mega Brands

Michael Kors S/S 2014 campaign | Source: Michael Kors

PARIS, France — While Gucci and Louis Vuitton blame slumping sales on their upmarket drive they argue will help them regain some of their lost glory, there is growing evidence they are losing out to newer, more affordable luxury brands.

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