Brands Invest in ‘New Generation of Materials’

(L) Yulex material, (R) Patagonia wetsuit | Source: Patagonia

From fashion and apparel giants like Kering, Nike and Uniqlo to Silicon Valley start-ups, a wide range of companies are working to develop a new generation of materials in order to enhance the style, performance and sustainability of their products.

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Kering to Back Surf Star Kelly Slater in New Lifestyle Brand

Kelly Slater at the 2008 ASP World Tour in Bali | Source: ASP World Tour Surfing

LONDON, United Kingdom — After two decades as the face of surfwear giant Quiksilver, top-ranked professional surfer Kelly Slater has announced that he is leaving the ailing sports apparel brand to forge a new partnership with luxury group Kering.

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