Kering to Back Surf Star Kelly Slater in New Lifestyle Brand

Kelly Slater at the 2008 ASP World Tour in Bali | Source: ASP World Tour Surfing

LONDON, United Kingdom — After two decades as the face of surfwear giant Quiksilver, top-ranked professional surfer Kelly Slater has announced that he is leaving the ailing sports apparel brand to forge a new partnership with luxury group Kering.

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Market Pulse | Giving Thanks?

Savigny Luxury Index November 2013 | Source: Savigny Partners

Investors are moving away from bigger groups towards smaller brands and American “affordable luxury.” Meanwhile, the jury is still out as to whether the crucial trading period from Thanksgiving to Christmas will deliver strong results, but sentiment remains positive, reports Pierre Mallevays of Savigny Partners.

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