Demand for a simple hoodie-style sweatshirt demonstrates the power of crowdfunding to engage audiences and drive business efficiencies.
SAN FRANCISCO, United States — Inspired by sites like Kickstarter, venture-backed online retailer Everlane has launched a crowdfunding campaign, dubbed CrowdFundCanada, to gauge consumer interest before launching in the Canadian market. At time of publication, the company was over 70 percent of the way towards its goal of raising $100,000 in pre-orders and credits from Canadian consumers by March 21, having raised $70,235 from over
Where Did the Free Spirits Go? (NY Times) “The Friday and Saturday shows of Fashion Week used to be a solid source of cool, a look-forward-to spree of messiness and mischief before the grown-ups demanded our attention. But lately, instead of being truly free-spirited, some of these designers have begun to seem as malevolently insistent as an Oompa Loompa chanting, ‘If you are wise, you’ll follow me.'” Betting on
Mum’s the word for designers (FT) “As a new generation of young designers challenges the usual definition of ‘family business’ by turning to their parents, especially the mother, as employees, understanding such familial tropes and how they may affect their corporate partnerships is increasingly important.’We call it a ‘reverse succession’, and we are seeing it more and more.'” YSL set for name change