Denim ads break taboos, Rules of engagement, NAP snaps up Koodos, Neiman Marcus goes flash, Pop-up phenom

Levis Curve ID Ad | Source: Denimology

No Ifs or Buts: Jeans Ads Get Blunt (WSJ) “In what could be called a race to the bottom, some denim companies are breaking language taboos, not backing away from using crude language to describe the backside.” How to Bring in Luxury Shoppers (JCK) “For a while, it seemed the ‘new normal’ for the luxury market would resemble the old one. Upscale retailers… logged impressive sales jumps in the

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Versace slashes workforce, Fashion’s (second) Night Out, Tillman buys Koodos, Chinese fashion, SJP and Westwood

Versace Cuts a Fourth of Its Work Force (NY Times) “Versace Group, the fashion house based in Milan, said Wednesday that it would cut 26 percent of its worldwide work force and consolidate its operations as it targeted a return to profitability in 2011.” Fashion’s Night Out on the calendar for 2010 (AP) “ShopperTrak, an independent reporter of consumer traffic, estimated a 50 percent jump in retail foot

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