Nigeria’s $10 billion fashion market is growing swiftly, despite the lingering stigma of an Ebola outbreak and a woeful security situation.
The gilded key to the world’s most dynamic emerging economies is a combination of on-the-ground intelligence and loyal contacts. Six in-demand emissaries in global fashion sat down with BoF to share a few home truths about the markets on their doorstep.
With growth slowing in key markets like China, luxury brands should examine the numbers, overcome their fears about image and turn their attention to Africa, argues Johanna Collins-Wood.
Op-Ed | Making The Case Against Fast Fashion Collaborations (Opinion) “These underlying commercial motives are often obscured, however, by a ubiquitous but pernicious phrase: ‘the democratisation of fashion.’ Whoever coined the term is surely the marketing genius of the 21st century. On the face of it, who can argue that ‘the democratisation of fashion’ isn’t a good thing?” Joseph Mimran’s Fresh Approach (Intelligence)
Tory Burch’s Ex Factor (Vanity Fair) “In a brief eight years, Tory Burch has become one of fashion’s biggest names, the golden girl with the golden brand. Is it thanks to, or in spite of, her former husband Chris Burch, who has launched his own, Tory-esque line of shops, C. Wonder, while still sitting on her company’s board?” Nigeria, on the Fashion Catwalk (IHT) “The Nigerian people, upbeat and enthusiastic,