The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.
With hundreds of glossy spring/summer advertising campaigns set to populate major fashion magazines, Internet forums and social media platforms from Facebook to Tumblr to Pinterest, The Business of Fashion picks the Top 10 Campaigns of the Season. Which campaigns did you like most?
Fresh from a circuit of Beijing, Shanghai and Hong Kong, Imran Amed shares his first-hand observations on China’s fast-changing fashion market.
HONG KONG, China — Once a retailer catering to colonial elites in British-governed Hong Kong, Lane Crawford has grown into a market-leading department store group with additional stores in Beijing, Shanghai, Chengdu and online, known for setting global luxury industry standards with its bold product assortment, store concepts, visual merchandising and omni-channel “connected commerce” strategy. Often acting as a conduit
This season, the most successful fashion films broke away from the old template, embracing the unexpected plots, quirky music and bursts of humour that resonate with online audiences. Sit back, turn up your speakers and enjoy BoF’s Top 10 Fashion Films of the Season.
Sarah Rutson-Pang (The Creative Class) “With her striking looks and impeccable taste, it’s no surprise that Sarah Rutson-Pang is a permanent fixture in the front rows of Paris and Milan… As the fashion director of the highly influential Hong Kong-based luxury department store Lane Crawford, Rutson-Pang has the important — and sometimes difficult — job of educating and enticing the world’s largest group of luxury