This season, the most successful fashion films broke away from the old template, embracing the unexpected plots, quirky music and bursts of humour that resonate with online audiences. Sit back, turn up your speakers and enjoy BoF’s Top 10 Fashion Films of the Season.
Sarah Rutson-Pang (The Creative Class) “With her striking looks and impeccable taste, it’s no surprise that Sarah Rutson-Pang is a permanent fixture in the front rows of Paris and Milan… As the fashion director of the highly influential Hong Kong-based luxury department store Lane Crawford, Rutson-Pang has the important — and sometimes difficult — job of educating and enticing the world’s largest group of luxury
HONG KONG, China — With her striking looks and impeccable taste, it’s no surprise that Sarah Rutson-Pang is a permanent fixture in the front rows of Paris and Milan. There are countless YouTube tributes dedicated to her inimitable style. And she has become something of a celebrity on street style blogs like Jak & Jil and The Sartorialist. But her influence goes far beyond the front row appearances and glamorous photos. As the
We continue this week’s focus on e-commerce by turning our attention on how to succeed in the rapidly expanding e-commerce market in China. BEIJING, China — According to a recent report by The Boston Consulting Group (BCG), China is set to become the world’s next e-commerce superpower, surpassing the United States to become the largest online commerce market in the world, with an estimated market size of $300 billion. In
Are Chinese Models Putting An End To Asia’s Colonial Mentality? (Forbes) “If we were to take our cues from the fall 2011 advertising campaign of luxury retailer Lane Crawford, it would seem that we Asians have come to love our own. The campaign features a stunning all-Chinese cast wearing the latest threads from New York, Milan, London and Paris… Is the Chinese luxury consumer now aspiring to be like the Chinese