This season, the most successful fashion films broke away from the old template, embracing the unexpected plots, quirky music and bursts of humour that resonate with online audiences. Sit back, turn up your speakers and enjoy BoF’s Top 10 Fashion Films of the Season.
Sarah Rutson-Pang (The Creative Class) “With her striking looks and impeccable taste, it’s no surprise that Sarah Rutson-Pang is a permanent fixture in the front rows of Paris and Milan… As the fashion director of the highly influential Hong Kong-based luxury department store Lane Crawford, Rutson-Pang has the important — and sometimes difficult — job of educating and enticing the world’s largest group of luxury
HONG KONG, China — With her striking looks and impeccable taste, it’s no surprise that Sarah Rutson-Pang is a permanent fixture in the front rows of Paris and Milan. There are countless YouTube tributes dedicated to her inimitable style. And she has become something of a celebrity on street style blogs like Jak & Jil and The Sartorialist. But her influence goes far beyond the front row appearances and glamorous photos. As the
We continue this week’s focus on e-commerce by turning our attention on how to succeed in the rapidly expanding e-commerce market in China. BEIJING, China — According to a recent report by The Boston Consulting Group (BCG), China is set to become the world’s next e-commerce superpower, surpassing the United States to become the largest online commerce market in the world, with an estimated market size of $300 billion. In
Are Chinese Models Putting An End To Asia’s Colonial Mentality? (Forbes) “If we were to take our cues from the fall 2011 advertising campaign of luxury retailer Lane Crawford, it would seem that we Asians have come to love our own. The campaign features a stunning all-Chinese cast wearing the latest threads from New York, Milan, London and Paris… Is the Chinese luxury consumer now aspiring to be like the Chinese
Kate Middleton: putting the regal into Reiss (Telegraph) “‘The Reiss dress was perfectly pitched… Britain has the best high street in the world. No one exemplifies the strength of that better than the Duchess of Cambridge.’” Knitting pretty (FT) “As well as giving Pringle a youthful burst of creativity, the Archive Project provides the brand with a reputation for supporting new talent…
BEIJING, China - My first glance at Beijing's brand new airport (BCIA) was also the first sign of China's stylish transformation since my previous visit here 7 years ago. I couldn't take my eyes off the ceiling, which seemed to go on forever, as I zoomed through immigration and retrieved my bag. I was in and out in less than 30 minutes. When I commented on the airport's breathtaking design and efficiency to locals, they proudly informed me that BCIA was completed in only 4 years and has run without a hitch from day one. This is particularly notable when compared to the disastrous opening of London Heathrow's Terminal 5, which opened around the same time as BCIA, but took…