Canal Street AF1, created to drive counterfeit awareness | Source: Kicks on fire

Copyrighting Fashion: Who Gains? (NY Times)
“Paradoxically, the payoff from free copying has been enormous.  The fashion cycle turns faster, and the industry gets richer – and creates new designs more frequently. So why on earth would anyone want to change that?”

Luxury brands wrest back China market, eye smaller cities (Reuters)
“Many piled into China over the last decade, pairing with re-sellers and joint venture partners, but with so much at stake, they are severing these ties and bringing their own considerable financial and marketing muscle as well as expertise to China.”

Lanvin to Make Clothes for H & M (NY Times)
“Lanvin, one of the oldest Paris fashion houses, announced today that it will do a collection this fall for H & M. People can have their first look at the collection on Nov. 2, in a film that will be shown on hm.com. The clothes will go on sale Nov. 23 in 200 H & M stores worldwide.”

Esprit to Double China Sales After Decline in European Revenue (Business Week)
“Esprit Holdings, the biggest Hong Kong-listed clothier, aims to at least double China sales in the next five years after reporting an 11 percent drop in full-year profit. The stock fell the most in three months.”

Should John Lewis revamp their fashion? (Telegraph)
“The department store has just announced a revamp – the word alone will send a shiver down the spines of its fans – with the aim of becoming genuinely fashionable. Why on earth does Britain’s Favourite Retailer need to get groovy?”

Scarlett Johansson for MNG at J.C. Penney | Source: Nitrolicious

Penney Weaves New Fast-Fashion Line (WSJ)
“J.C. Penney Co. is going to try running with a faster crowd.  [Unveiling] an unconventional collaboration with Mango, the closely-held Barcelona chain known for whipping up cutting edge looks that go from design studio to store shelves in as little as four weeks.”

Societies May Fall, but Prices Do Not (NY Times)
“What surprises most when entering Lanvin’s new three-floor shop on Madison Avenue is how packed with merchandise it is, and how intime it feels. At barely a month old, it already evokes a feeling of having been lived in.”

Discovering Hats (WSJ)
“Gap and J. Crew say they have witnessed strong hat sales this spring and summer while department stores like Barneys New York have been expanding their assortments after years of general indifference to hats.”

American Apparel warns of likely sales drop, loss (LA Times)
“Troubled clothing firm American Apparel Inc. said Tuesday that its second-quarter sales probably fell compared with a year earlier and that it expected to report a loss.”

Things my mentor taught me (FT)
“Starting a business can be lonely and prone to failure – which is why many entrepreneurs take advice from those who have done it before. Five business founders speak about the people whose advice they valued.”

Pierre Mallevays of Savigny Partners | Source: Savigny Partners

Today, BoF brings you an exclusive interview with a key adviser to the private family trust which, as announced today, made an investment in Lanvin, one of the hottest fashion brands in the world.

PARIS, France — Over the past few years, under the creative stewardship of industry darling Alber Elbaz, Lanvin has risen to heights that most fashion brands can only dream of, with nearly unanimous positive reviews from buyers and editors and a seemingly insatiable appetite amongst luxury fashion customers for Lanvin’s clothes, accessories and jewelry.

There was only one problem. After having invested significant sums early on, Shaw-Lan Chu-Wang, who purchased Lanvin from L’Oreal in 2001, was not injecting any more cash to grow the business. This left Lanvin’s hyper industry buzz and brand potential underexploited.

Not anymore. Today, in a press release issued by Lanvin (and as reported in WWD), it was announced that Arpège, the brand’s parent company, has received a cash injection for a minority investment representing 12.5 percent of the equity. The investment was made with a “long-term” view, apparently an indication that the investor does not plan to flip the investment for a quick profit. This is a refreshing change from some of the disastrous investments we have seen in fashion brands in recent years.

I spoke with Pierre Mallevays who advised the private family trust on their investment in Lanvin to learn more about the dynamics of the deal and the fashion and luxury market in general. Pierre is a friend and colleague, and one of the leading investment experts in the luxury space, first having worked as Head of M&A for LVMH for over seven years, and now as Managing Partner of London-based Savigny Partners, a boutique M&A advisory firm.

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Lanvin, Dior, and Paul Smith S/S 10, courtesy of men.style.com

Paris menswear week winds down with Dior, Lanvin (AP)
“The French capital’s spring-summer 2010 menswear displays wound down Sunday with a harder-than-usual silhouette from romantic label Lanvin, a retro rocker at British dandy Paul Smith and a sheer, shorn look at Dior Homme.”

ASOS says trading robust as profit doubles (Reuters)
“British Internet fashion retailer ASOS Plc posted an expected 93 percent rise in year profit and said current trading was robust, boosted by strong demand for jumpsuits, boyfriend blazers and marble wash denim.”

Why retailers are launching retro collections (FT)
“While fashion has been plundering its own history for years, these days it’s not just the designers who are having a renaissance. Designs of long-ago are, too.”

Ready to Wear: Is it fair to lambast such an innovative designer? (Guardian)
“Balenciaga’s Nicolas Ghesquière has once again came under scrutiny online as bloggers point out that a patchwork leather jacket from his 2010 resort collection shown in New York earlier this month bears an uncanny resemblance to a ‘parrot’ jacket, courtesy of East West Musical Instruments that operated in San Francisco during the Sixties and Seventies.”

Karl who?

PARIS, France – We don’t actively engage in the rumour mill here on BoF, but when the whispers involve Karl Lagerfeld, Olivier Theyskens and Alber Elbaz in a Lanvin and Chanel merry-go-round, it seems worthwhile to engage in a bit of Friday afternoon fashion speculation.

Today, Diane Pernet has published a bombshell post outlining this scenario:

“This is not a fact until you officially read it somewhere else but rumour has it that Karl Lagerfeld will not renew his contract at Chanel and that Alber Elbaz will take his place and Olivier Theyskens will take Alber’s place at Lanvin…Nothing is engraved in cement, these are still just rumours you will have to wait and see.”

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